VIDEO from Medialink and General Motors: U.S. Automakers Go Global

NEW YORK, Jan. 11 /PRNewswire/ -- After a year of record losses and massive re-structuring, the auto industry is poising itself for a comeback. As part of their reorganization, General Motors, the nation's largest automaker, decided to focus on just four of their eight American brands.

See video from General Motors at:

http://inr.mediaseed.tv/oneClip_C/?feed=DlMa9ErpLaFKP0MA_9HETxQ_ovV8M_Ji

When it came to the selection process, Chevrolet, Cadillac and GMC were obvious choices due to their large market shares. But with only one hit stateside and an overall lack of popularity, Buick was a somewhat controversial choice. However, as the company looks to build strength globally, their oldest brand will play a key role.

In fact, already popular in China, the latest LaCrosse was designed collaboratively in Detroit and Shanghai. In addition, the new midsize Regal, introduced to America at the LA Auto Show, is a hot seller abroad. And in Europe, the Opel Insignia, based on the Regal, was named the 2009 European Car of the Year.

Medialink is a division of The NewsMarket. Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

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SOURCE Medialink; General Motors

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