Vexigo's Target Ad™ App Drives Traffic to Wix-Based Websites

NESS ZIONA, Israel, October 10, 2013 /PRNewswire/ --

Vexigo, a leading market player that delivers effective and accurate performance optimization tools for display media campaigns, today announced integration of Target Ad™ with Wix's new App Marketplace which brings third party apps and services to their 25 million users.

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TargetAd™, fully integrated with Wix Business Management tools, increase the overall value of impressions by displaying ads that are directly relevant to the content of Wix-based websites. TargetAd's revolutionary fully-automated campaign setup ensures that the most valuable, targeted advertising inventory is placed on the most suitable domains relevant to the content of a specific webpage, reserves a specific ad-space for ads, and displays the customer's banner in the ideal location.

Vexigo's language processing algorithm, coupled with machine learning technology, automatically understands digital text and pages. Thus, TargetAd has the ability to target specific context or keywords on any webpage.

Vexigo constantly optimizes campaigns in real time and drives quality and targeted traffic to Wix websites.

TargetAd's media buying application has huge quantities of inventory and is connected, among others, to internet giant Yahoo! managing millions of premium publishers through whom a website owner's ads are shown. TargetAd supports multiple languages and enables highly accurate targeting capabilities which are contextual, demographic, brand-safe, quality and keyword based.

In a simple three-step wizard, TargetAd guides the website owner in providing basic targeting criteria:

• Device Targeting: Targeting users by device, operating system, or browser.
• Geo Targeting: Geographically targeting ads to users based on city, region or country.
• Contextual Targeting: Vexigo has the ability to target a specific context or keyword on any webpage.

 "Using state-of-the-art page level combined with domain level segmentation, TargetAd provides dynamic contextual matching for precise real-time, predictive campaign performance" says Koby Ram Co-Founder and CEO. "TargetAd is the media buying platform of choice for small businesses, and entrepreneurs and it is thus an ideal app for Wix websites."

With more than 40 billion web pages analyzed each month, Vexigo has the experience and technological knowhow to target the most suitable media - in a totally brand-safe environment - optimize the results, and improve campaign effectiveness for any website within the most attractive pricing schemes.

You will find TargetAd in the Wix App Market, inside the Business Tools section under "grow traffic" tab, and it can be added to any Wix HTML5 website.

About Vexigo

Vexigo is one of the top market players delivering effective and accurate performance optimization tools for display media campaigns. Vexigo provides website owner's with the cutting-edge technology to target the most suitable media, optimize the results, improve campaign effectiveness and help buyers increase the value of each impression.

Target Ad is an ideal tool for Wix-based websites. Owners can effortlessly use TargetAd's finely-honed display media campaigns to drive new customers to their websites.

For more information about Vexigo, visit our website: http://www.vexigo.com.

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SOURCE Vexigo