Venom Energy Drink Offers Bounty for Capture of Escaped Egyptian Cobra

PLANO, Texas, March 30, 2011 /PRNewswire/ -- Following a dramatic escape from its enclosure on Sunday, the Bronx Zoo's extremely deadly Egyptian cobra has captured the imagination and slithered into the nightmares of the citizens of New York City. Hoping that it can help bring this fugitive cobra to justice, Venom Energy Drink has offered a year's supply of free product to the Bronx zoo employee who can find and tame the venomous beast.

"It's going to take nerves of steel, cat-like reflexes and some really thick gloves, preferably steel mesh," said Dan Huff, director of marketing for Venom Energy Drink. "So we're glad the Bronx Zoo's experts are on the job. Charming and capturing a deadly snake is for experts, but we've tried to replicate the adrenaline thrill with our custom energy blend. It's just the sort of venom you actually want running through your veins."

The beverage company has issued a bounty in the form a year's supply of product (365 bottles), to be awarded when the serpent is returned to the Reptile House at the Bronx Zoo. If consumers have tips on the cobra's whereabouts, the brand has instructed that they be posted on its Facebook wall, at www.facebook.com/venom.

"At the end of the day, the only safe kind of venom is in our bottles, so if we can help New Yorkers sleep easily at night by getting the bad kind—the fanged kind—off the street, we'll feel like we've done our jobs," continued Huff.

NOTE: Venom Energy Drink is not responsible if, in attempting to capture the snake, you are bitten, poisoned, devoured or die.

For more information about Venom Energy Drink, please visit http://www.venomenergy.com/. For hints on the cobra's whereabouts, apparently he's on Twitter at http://www.twitter.com/bronxzooscobra.

About Venom Energy

Venom Energy is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS).  DPS is the leading producer of flavored beverages in North America and the Caribbean.  Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor.  We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 leading brands are No. 1 in their flavor categories.  In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.

SOURCE Venom Energy