USA TODAY Sports Media Group And CineSport Announce Content And Technology Partnership

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Oct 07, 2013, 12:01 ET

MCLEAN, Va., Oct. 7, 2013 /PRNewswire/ -- The USA TODAY Sports Media Group and CineSport, a leading online producer and syndicator of original sports video programming, announced today that they have entered into a content and technology partnership in which CineSport will provide its industry-leading video technology platform—the VaMP video platform—and create custom sports video content for properties within the USA TODAY Sports Media Group.

"CineSport's video production and programming capabilities makes this the ideal partnership for us," said Tom Beusse, president of the USA TODAY Sports Media Group. "In addition, CineSport's VaMP technology is a cutting edge platform for multi-site publishers and provides all of the key components necessary to deliver video to audiences across platforms and devices."

"USA TODAY Sports Media Group is the largest and most creatively ambitious network of sports properties, and we're looking forward to developing original programming with their talented editorial teams," said Gregg Winik, CineSport's CEO. "This partnership will demonstrate the true power that quality original video can deliver when contextually integrated into premium platforms."

As part of the partnership agreement, CineSport and USA TODAY Sports will co-produce original programming for distribution through CineSport's VaMP platform with the ability to distribute across hundreds of destinations within both the CineSport and USA TODAY Sports universes.

The VaMP platform was developed in 2012 to specifically meet the needs of news and information sites and has seen wide adoption across CineSport's network of major publishers, which include the Boston Globe, Philadelphia Inquirer, St. Louis Post-Dispatch and more than 100 other major daily news brands. VaMP provides a simple solution for editors to publish video contextually in the body of articles and to maximize engagement and monetization.

About USA TODAY Sports Media Group:
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and Gannett's more than 100 well-known local media brands. It also includes the sports photography wire service USA TODAY Sports Images, leading high school sports destination USA TODAY High School Sports; For The Win, the first mainstream sports media property focused exclusively on "social news," and designed specifically to resonate on social networks and non-traditional media channels and platforms; Sports On Earth, a joint venture with MLB Advanced Media dedicated to great sports writing in all its forms; and the hundreds of sites within USA TODAY Sports Digital Properties, including Hoopshype.com and mixed martial arts site MMAjunkie.com, among many others. USA TODAY is owned by Gannett Co., Inc. (GCI).

About CineSport
CineSport (@CineSport), the web's number one producer and distributor of digital sports video. CineSport provides sports news, programming and production services to more than 100 blue chip web sites throughout the country including the following leading newspaper sites: Boston Globe, Philadelphia Inquirer/Daily News, Atlanta Journal-Constitution, Milwaukee Journal Sentinel and the St. Louis Post-Dispatch. According to a recent NNN study, more sports fans chose newspaper web sites than ESPN.com for their news, information and analysis. In addition, CineSport recently launched its VaMP video platform. This new "Video and Monetization Platform" was developed specifically to meet the needs of news and information sites.

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SOURCE USA TODAY Sports Media Group