U.S. Polo Assn. Brand Continues Its Global Expansion

Three new licensing partners tapped for Asia

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Mar 31, 2017, 08:15 ET

WEST PALM BEACH, Fla., March 31, 2017 /PRNewswire/ -- USPA Global Licensing Inc. announces the addition of three new licensing partners for the U.S. Polo Assn. brand, the official brand of the United States Polo Association. These new partnerships expand the U.S. Polo Assn. brand within Asia, with new opportunities in China and South East Asia.

Global Apparel Brand Continues Global Expansion

A license agreement with Grand Billion Trading (Shanghai) Co., Ltd., will introduce U.S. Polo Assn. brand children's footwear in the People's Republic of China, Hong Kong, Macau, and Taiwan. Grand Billion is a children's footwear entity that is part of Belle International Holding Limited, the number one women's footwear retailer in China. The new footwear collection will be available online and in select children's footwear stores in Spring 2017.

Changzhou Yicai Brands Management Co., Ltd. ("Yicai") is the new licensee for men's and women's apparel and small leather goods in the People's Republic of China, Hong Kong and Macau. Beginning August 2017, Yicai will introduce the U.S. Polo Assn. branded apparel collections inspired by classic American style with a fresh interpretation of the connection to the sport of polo. Yicai is a privately held women's and men's apparel and intimates manufacturing, retailing and distribution company in China.

Singapore-based F J Benjamin Pte Ltd., will introduce the U.S. Polo Assn. brand into the South East Asia market through U.S. Polo Assn. branded stores with an initial focus on women's and men's apparel. F J Benjamin plans to open its first U.S. Polo Assn. branded store in Malaysia in Fall 2017. F J Benjamin is a public company that develops retail and distribution networks for international luxury and lifestyle brands across Asia as well as handling promotional and brand building efforts within the region.

"U.S. Polo Assn.'s approachable style and authentic connection to the sport of polo is reaching new audiences as we continue to expand the brand globally and we see the Asia market as a high potential region," said David Cummings, President of USPA Global Licensing Inc. "We are excited to be collaborating with three strong partners for these new launches," he added.

The new partners will add to a family of U.S. Polo Assn. branded products that includes apparel for men, women and children, accessories, handbags, luggage, watches, footwear and more. U.S. Polo Assn. brand products are available in more than 135 countries worldwide through more than 800 U.S. Polo Assn. brand stores, along with department stores, e-commerce sites, and other retail outlets.

ABOUT U.S. POLO ASSN.

U.S. POLO ASSN. is the official brand of the UNITED STATES POLO ASSOCIATION (USPA), the non-profit governing body for the sport of polo in the United States since 1890. All U.S. POLO ASSN. product is Official Product of the UNITED STATES POLO ASSOCIATION.

U.S. POLO ASSN. products enjoy worldwide distribution through independent retail, department, online and U.S. POLO ASSN. stores, selling clothing for men, women and children, as well as accessories and handbags, luggage, watches, shoes, home furnishings and more.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and the exclusive worldwide Licensor for the USPA's global licensing program in over 135 countries.

The USPAGL mission is to create a long-term source of revenue for the UNITED STATES POLO ASSOCIATION, who uses the funds to govern, promote and develop the sport of polo through many diverse programs such as youth and children mentoring, intercollegiate/interscholastic competition, equine welfare and polo horse and player safety, among others.

For more information on licensing, please contact Molly Robbins, VP, Licensing [email protected], +001.561.530.5747

For info media inquiries, please contact Shannon Stilson, Director Global Broadcast and Events [email protected], +001.561.227.6994

We encourage you to visit our website at www.uspoloassnglobal.com.

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SOURCE U.S. Polo Assn.