U.S. Online Holiday Shopping Season Reaches Record $32.6 Billion for November-December Period, Up 12 Percent vs. Year Ago

Billion-Dollar Cyber Monday Ranks as Heaviest Online Spending Day of the Year for First Time on Record

News provided by

Jan 05, 2011, 11:15 ET

RESTON, Va., Jan. 5, 2011 /PRNewswire/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today reported that retail e-commerce spending for the entire November – December 2010 holiday season reached $32.6 billion, marking a 12-percent increase versus last year and an all-time record for the season.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)


2010 Holiday Season vs. 2009 Holiday Season* Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations Source: comScore, Inc.
	Millions ($)
	2009	2010	Percent Change
November 1 – December 31	$29,084	$32,589	12%
Thanksgiving Day (Nov. 25)	$318	$407	28%
Black Friday (Nov. 26)	$595	$648	9%
Cyber Monday (Nov. 29)	$887	$1,028	16%
Green Monday (Dec. 13)	$854	$954	12%
Free Shipping Day (Dec. 17)	$586	$942	61%
*Full season comparison based on calendar days; individual day comparisons based on corresponding shopping days in 2009

"The 2010 online holiday shopping season was a memorable one in which we saw spending rebound strongly from the recession of 2008 and 2009, and slightly exceed even our early expectations," said comScore chairman Gian Fulgoni. "We saw spending increase at a rate of 12 percent for the season, outpacing our forecasted 11-percent growth, and set a new holiday season record as total e-commerce spending reached $32.6 billion. This year, retailers targeted many of their promotions even earlier than usual and reaped the benefits. The season will be remembered for an exceptional Cyber Monday, which was the first billion-dollar spending day in history, and the first time we've witnessed Cyber Monday rank as the heaviest online spending day of the year. And of course, we cannot forget the impact of free shipping, which was used in more than half of all e-commerce transactions this season, up significantly from last year."

Top 10 Online Spending Days of 2010 Holiday Season

For the first time since comScore began tracking e-commerce activity in 2001, Cyber Monday (Monday, Nov. 29) ranked as the heaviest online spending day of the year at $1.028 billion. It also registers as the first online spending day on record to surpass the $1 billion spending threshold. Green Monday (Monday, Dec. 13) ranked as the second heaviest day at $954 million, followed by Monday, December 6 at $943 million. Free Shipping Day (Friday, Dec. 17) ranked fourth at $942 million, while Thursday, December 16 rounded out the top five with $930 million. Eight days in total surpassed $900 million in spending this holiday season.


Top 10 Online Spending Days of 2010 Holiday Season Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations Source: comScore, Inc.
Date	Spending in Millions ($)
Monday, Nov. 29 (Cyber Monday)	$1,028
Monday, Dec. 13 (Green Monday)	$954
Monday, Dec. 6	$943
Friday, Dec. 17 (Free Shipping Day)	$942
Thursday, Dec. 16	$930
Tuesday, Dec. 14	$913
Tuesday, Nov. 30	$911
Wednesday, Dec. 8	$901
Thursday, Dec. 9	$898
Tuesday, Dec. 7	$880

Weekly Online Holiday Retail Sales

Please follow this link to view image: http://comscore.com/Press_Events/Press_Releases/2011/1/U.S._Online_Holiday_Shopping_Season_Reaches_Record_32.6_Billion_for_November_December_Period

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore