US Labels Market

NEW YORK, Sept. 5, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

US Labels Market

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US label shipments to reach $20 billion in 2015

US label shipments are forecast to reach $20 billion in 2015. The pressure sensitive segment will continue to dominate output, accounting for more than 70 percent of the total. Although pressure sensitive labels will expand at a healthy rate, they will continue to face growing competition from alternative labeling methods such as stretch sleeve and heatshrink, and in-mold labels. Among these, heat-shrink labels are projected to rise at the fastest rate through 2015, with gains attributable to their ability to form-fit contoured containers, providing 360- degree graphics and a broad promotional area, which enable consumer products to stand out in a crowded marketplace.

Plastic to be fastest growing stock

material Paper will remain by far the leading stock material in the label industry for the near future. However, it will continue to lose market share to plastic, which will account for more than one-quarter of label shipments by 2015. Plastic stock materials will gain popularity due to their aesthetic and performance advantages over paper, as well as a broad shift in favor of plastic packaging. Moreover, plastic is heavily utilized in pressure sensitive, heat-shrink and stretch sleeve, in-mold, and thermal transfer labels, each of which is expected to grow at a healthy rate. Among plastic label resins, polypropylene and polyvinyl chloride are widely used, although the latter will lose out to other plastic substrates with lower perceived environmental and health risks. In particular, trends favoring more environmentally friendly substrates will propel gains for polylactic acid, albeit from a very small base. Most US labels are printed in some manner before sale to the final user. Flexography represents the leading printing method, benefiting from its prominent position in the pressure sensitive and sleeve label segments. Additional printing technologies include lithography, screen, letterpress, gravure and digital. Among these, digital printing will enjoy the most rapid gains, expanding at a double-digit annual pace through the forecast period. Label converters will increasingly invest in digital presses to capitalize on trends favoring shorter label runs and mass customization, particularly as product personalization functions as a key marketing tool. Different printing processes can also be combined in an effort to create higher quality label graphics. This trend will have a positive effect on the use of screen and digital technologies.

Good growth opportunities in secondary packaging

Primary packaging represents the leading application for labels in the US market. Label demand in this sector will be driven by a shift in product mix favoring higher-value label types (including large, full-body labels, plastic labels and those featuring higher-end inks and printing technologies), given that labels play a crucial role in the building of brand identity in an intensely competitive consumer product marketplace. However, the secondary packaging and mailing and shipping segments will achieve more rapid demand gains. In secondary labeling, advances will be supported by the penetration of barcoding labels in the transportation and distribution sector, along with the significant potential for smart labeling markets such as food safety applications. Demand for mailing and shipping labels will continue to benefit from the increasingly widespread use of Internet shopping, as many items that were previously shipped in large volumes to retail stores are now mailed directly to individual customers.

Study coverage

Details on these and other findings are available in a new Freedonia industry study, Labels, priced at $5100. It offers historical demand data (2000, 2005 and 2010) plus forecasts for 2015 and 2020 by application method, stock material, printing technology and function. The study also considers market environment factors, evaluates company market share and profiles 42 US industry competitors.

TABLE OF CONTENTS

INTRODUCTION xi

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4

Macroeconomic Outlook 4

Demographic Outlook 8

Consumer Income & Spending 12

Manufacturing Outlook 15

Retail Sales 18

Business Establishments 21

Packaging Trends 23

Packaging Outlook 24

Paper 26

Plastic 27

Metal 28

Glass & Wood 28

Labeling Trends 29

Mailing & Shipping Trends 32

USPS Outlook 32

Automation Technologies 37

Historical Market Trends 39

Pricing Trends 41

Regulatory Issues 43

Environmental Considerations 46

World Markets 49

US Foreign Trade 51

III. TECHNOLOGICAL TRENDS 53

General 53

Barcoding Trends 53

Growth Factors 55

Applications 57

Packaging & Retail 57

Mailing & Shipping 58

Manufacturing & Distribution 59

Other Applications 59

Smart Labeling 61

Technologies & Suppliers 63

Applications 65

Competitive Profile 66

Competitive Technologies 68

Direct Printing 68

Electronic Shelf Labeling 71

IV. RAW MATERIALS 73

General 73

Paper 74

Types 75

Producers 77

Plastic Films 78

Polypropylene 81

Polyvinyl Chloride 84

Other Resins 85

Adhesives 87

Inks 90

Types 91

Technologies 92

Other 95

V. APPLICATION METHODS 97

General 97

Pressure Sensitive 99

Attributes 102

Materials 103

Applications 106

Producers 107

Glue-Applied 108

Attributes 110

Materials 110

Applications 111

Producers 112

Stretch Sleeve & Heat-Shrink 112

Stretch Sleeves 114

Attributes 115

Materials 116

Applications 116

Producers 117

Heat-Shrinks 117

Types 119

Materials 121

Applications 123

Producers 125

Thermal Transfer 126

Attributes 127

Applications 128

Producers 129

In-Mold 130

Attributes 133

Materials 136

Applications 137

Producers 138

Other Adhesive 139

Non-Shrink Wraparound 140

Heat-Seal 141

Gummed 142

VI. STOCK MATERIALS 143

General 143

Paper 144

Types 145

Application Methods 146

Plastic 147

Types 149

Application Methods 151

Other 151

VII. PRINTING TECHNOLOGIES 153

General 153

Flexography 157

Characteristics & Technologies 159

Applications 161

Lithography 161

Characteristics & Technologies 162

Applications 163

Screen 164

Characteristics & Technologies 165

Applications 166

Letterpress 167

Characteristics & Technologies 168

Applications 169

Digital 169

Characteristics & Technologies 170

Applications 173

Gravure 175

Characteristics & Technologies 177

Applications 179

Variable Information Printing 179

VIII. FUNCTIONS 181

General 181

Primary Packaging Labels 184

Food Processing 186

Applications 189

Label Types 190

Beverages 191

Nonalcoholic Beverages 193

Alcoholic Beverages 194

Cosmetics & Toiletries 197

Applications 198

Label Types 199

Pharmaceuticals 201

Regulatory Factors 202

Label Types 203

Other Primary Packaging 206

Secondary Labels 207

Retail 208

Other Secondary 211

Industrial Labels 212

Motor Vehicles 214

Other Industrial 215

Decorative Labels 215

Mailing & Shipping Labels 217

Other Labels 220

IX. INDUSTRY STRUCTURE 222

General 222

Market Share 225

Label Stock Producers 226

Label Printers & Converters 230

Competitive Strategies 232

Cost Considerations 233

Mergers & Acquisitions 235

Cooperative Agreements 239

Manufacturing 239

Marketing 241

Distribution 243

Company Profiles 244

Acucote Incorporated 245

Alcan Packaging Food Americas, see Bemis

Amcor Limited 246

Applied Extrusion Technologies Incorporated 247

Arizona Chemical Company 249

Avery Dennison Corporation 250

BAL, see Illinois Tool Works

Bemis Company Incorporated 257

Brady Corporation 260

Cameo Crafts, see YORK Label

CCL Industries Incorporated 262

Cenveo Incorporated 266

Collotype Digital, see Multi-Color

Diagraph Marking and Coding Group, see Illinois Tool

Works

Donnelley (RR) & Sons Company 270

Dow Chemical Company 272

Dow Industries, see Smyth Companies

Electrocal/Polymark, see Illinois Tool Works

Epsen Hillmer Graphics Company 274

Exxon Mobil Corporation 275

FLEXcon Corporation 277

Fort Dearborn Company 280

Fuji Seal International Incorporated 282

Gilbreth Packaging Solutions, see Cenveo

Graphic Packaging Holding Company 284

Green Bay Packaging Incorporated 285

Illinois Tool Works Incorporated 287

Intermec Incorporated 290

International Paper Company 292

Lintec Corporation 293

Loparex BV 296

Menasha Corporation 298

Miami Systems, see Staples

Morgan Adhesives, see Bemis

MPI Label Systems 300

Multi-Color Corporation 302

Nashua, see Cenveo

Nordenia International AG 304

Precision Dynamics Corporation 306

Reynolds Group Holdings Limited 308

Ritrama SpA 309

Scholle Corporation 311

Smyth Companies Incorporated 312

Southern Atlantic Label, see YORK Label

Spear USA 315

Spinnaker Coating LLC 316

St. John Companies, see Precision Dynamics

Standard Register Company 317

Staples Incorporated 319

Stora Enso Oyj 321

3M Company 323

Thunder Press, see CCL Industries

UPM-Kymmene Corporation 326

Vacumet, see Scholle

WS Packaging Group Incorporated 329

YORK Label 333

Zebra Technologies Corporation 335

Other Companies Mentioned in the Study 338

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 8

2 Population & Households 12

3 Personal Consumption Expenditures 14

4 Manufacturers' Shipments 18

5 Retail Sales 20

6 Business Establishments 23

7 Packaging Supply & Demand 26

8 US Postal Service Mail Revenues & Pieces of Mail Handled 37

9 Label Sales, 2000-2010 40

10 US Foreign Trade in Labels 52

SECTION IV -- RAW MATERIALS

1 Raw Material Use in Labels 74

SECTION V -- APPLICATION METHODS

1 Label Sales & Shipments by Application Method 98

2 Pressure Sensitive Label Shipments by Material 102

3 Glue-Applied Label Shipments by Material 109

4 Stretch Sleeve & Heat-Shrink Label Shipments

by Type & Material 114

5 Thermal Transfer Label Shipments by Material 127

6 In-Mold Label Shipments by Material & Molding Process 133

7 Other Adhesive Label Shipments by Material 140

SECTION VI -- STOCK MATERIALS

1 Label Shipments by Stock Material 144

2 Paper Label Shipments by Type 146

3 Paper Label Shipments by Application Method 147

4 Plastic Label Shipments by Application Method 149

5 Other Label Shipments by Application Method 152

SECTION VII -- PRINTING TECHNOLOGIES

1 Label Shipments by Printing Technology 156

2 Flexographic Label Shipments by Type 159

3 Lithographic Label Shipments by Type 162

4 Screen Printed Label Shipments by Type 165

5 Letterpress Label Shipments by Type 168

6 Digital Label Shipments by Type 170

7 Gravure Label Shipments by Type 176

SECTION VIII -- FUNCTIONS

1 Label Demand by Function 183

2 Primary Packaging Label Demand by Market 186

3 Food Processing Label Demand 189

4 Beverage Label Demand 192

5 Cosmetic & Toiletry Label Demand 198

6 Pharmaceutical Label Demand 202

7 Other Primary Packaging Label Demand 207

8 Secondary Label Demand by Market 208

9 Retail Label Demand 210

10 Other Secondary Label Demand 212

11 Industrial Label Demand by Market 214

12 Decorative Label Demand 217

13 Mailing & Shipping Label Demand 219

14 Other Label Demand 221

SECTION IX -- INDUSTRY STRUCTURE

1 US Label Sales by Company, 2010 224

2 Selected Acquisitions & Divestitures 238

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Label Sales, 2000-2010 41

2 Label Pricing, 2000-2020 43

3 World Label Demand, 2010 50

SECTION V -- APPLICATION METHODS

1 Label Shipments by Application Method, 2010 99

SECTION VII -- PRINTING TECHNOLOGIES

1 Label Shipments by Printing Technology, 2010 157

SECTION VIII -- FUNCTIONS

1 Label Demand by Function, 2010 184

SECTION IX -- INDUSTRY STRUCTURE

1 US Label Stock Market Share, 2010 227

2 US Finished Label Market Share, 2010 232

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