US Batteries Market

LONDON, Jan. 21, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

US Batteries Market

US demand to rise 4.2% annually through 2017

US demand for primary and secondary batteries is expected to increase 4.2 percent per year to $17.1 billion in 2017, accelerating from the 2007-2012 period.

Gains will be driven by an upturn in motor vehicle and other durable goods output, and supported by stronger personal consumption expenditures growth. Motor vehicles will post the largest increases in dollar terms as motor vehicle production rises after more than a decade of decline. It will also be the fastest growing market in percentage terms, with overall battery demand bolstered by expanding production and sales of hybrid/electric vehicles (HEVs).

Backup power supplies will register the next fastest demand gains, boosted by a pickup in nonresidential fixed investment, especially for wireless device transmission towers and related facilities, and by continuing concerns about the perceived vulnerability of the nation's power grid.

Secondary batteries to continue outpacing primary

Despite a moderation in growth relative to the 2007-2012 period, secondary battery demand will climb faster than primary battery sales in a continuation of past market trends. The portable devices market, which registered the fastest growth of any market from 2007 to 2012, will continue to expand due to the popularity of high-drain devices (such as portable computers that utilize advanced battery chemistries like lithium-ion).

However, advances will be tempered by the saturated nature of demand for products like cell phones and notebook computers. Sales of secondary batteries used in HEVs will more than double in dollar terms through 2017, although conventional motor vehicles will continue to account for over 90 percent of all automotive product demand. A key development in this industry is the rising output of all-electric vehicles. Although rechargeable lithium sales will grow at the fastest pace of any secondary battery chemistry, lead-acid will contribute significantly more to dollar gains through 2017. Bolstered by increases in motor vehicle production, lead-acid will be responsible for more than half of all secondary battery sales advances.

Consumer demand to dominate primary batteries

In the primary battery market, consumer segment demand will dwarf other categories, returning to growth after declining between 2007 and 2012.

However, secondary batteries will continue to take away market share from primary units, as high-drain electronic devices and the batteries capable of powering them increase in popularity, restricting consumer primary battery market gains through 2017. Product sales in applications not specifically defined as consumer, industrial, or government related will expand the fastest, largely due to a rise in health care spending on primary batteries. This will be spurred by increases in the number of people who are 65 years and older (the fastest growing population segment in the US through 2017), which will lead to higher demand for batteries used to power medical-related devices such as defibrillators, drug pumps, hearing aids, heart monitors, and pacemakers. Among the different primary battery chemistries, alkaline is expected to register the greatest value gains, a continuation of its historical dominance of sales in most primary applications. However, primary lithium will post the strongest market advances in percentage terms, bolstered by the ability to effectively power highdrain devices.

Study coverage

This upcoming Freedonia industry study, Batteries, is priced at $5300. It presents historical demand data for 2002, 2007, and 2012, plus forecasts for 2017 and 2022 by product and market. The study also considers key market environment factors, reviews technology, details industry structure, evaluates company market share, and profiles US industry players.

TABLE OF CONTENTS

INTRODUCTION xi

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
Economic Environment 5
Cyclical Trends 9
Long-Term Trends 11
Fixed Investment Outlook 12
Personal Income & Expenditure Outlook 16
Government Spending & Investment Outlook 18
Durable Goods Manufacturing Outlook 20
Motor Vehicle Outlook 21
Electrical & Electronic Sector Outlook 25
Legal & Regulatory Environment 30
Recycling 34

III. TECHNOLOGY 37

General 37
Basic Electrical Properties 38
Battery Construction & Operation 40
Conventional Battery Chemistries 42
Alkaline 42
Zinc-Carbon/Zinc-Chloride 43
Lead-Acid 44
Nickel-Cadmium 46
Other 46
Advanced Battery Chemistries 47
Lithium 48
Nickel-Metal Hydride 51
Zinc-Air 52
Sodium-Metal Halide 52
Other 53
Wireless Communications & Portable Computing 55
Hybrid/Electric Vehicles 57
Fuel Cells & Alternative Sources of Power 61
Fuel Cells 62
Other Sources of Power 64

IV. OVERVIEW 68

General 68
Pricing Patterns 70
International Environment 74
World Outlook 75
Foreign Trade 79
Primary Batteries 80
Secondary Batteries 83

V. PRIMARY BATTERY PRODUCTS 86

General 86
Alkaline Batteries 89
Primary Lithium 92
Other Primary Batteries 95
Zinc-Air 97
Zinc-Carbon/Zinc-Chloride 99
Silver Oxide 101
Specialty & All Other Primary Batteries 102

VI. PRIMARY BATTERY MARKETS 106

General 106
Consumer Market 109
Entertainment 111
Lighting 112
Toys & Games 113
Photography 114
Other Consumer Markets 115
Industrial Market 116
Government Market 119
Other Primary Battery Markets 121

VII. SECONDARY BATTERY PRODUCTS 124

General 124
Lead-Acid Batteries 127
Starting/Lighting/Ignition 129
Non-SLI 131
Motive Power 132
Stationary & Other Types 134
Rechargeable Lithium Batteries 135
Lithium Ion 137
Lithium Polymer 139
Nickel-Metal Hydride Batteries 140
Nickel-Cadmium Batteries 143
Other Secondary Batteries 145
Sodium-Metal Halide 146
Rechargeable Zinc-Air 147
Nickel-Hydrogen 147
Sodium-Sulfur 148
Exotic & All Other 149

VIII. SECONDARY BATTERY MARKETS 151

General 151
Motor Vehicle Market 154
Conventional OEM 156
Conventional Replacement 157
Hybrid/Electric Vehicles 159
Portable Device Market 163
Portable Computers 166
Personal Communication Devices 168
Power Tools 169
Other Portable Devices 171
Motive Power Market 173
Industrial & Mining Vehicles 175
Recreational & Personal Mobility Vehicles 176
Other Motive Market 177
Backup Power Supply 178
Industrial 180
Telecommunications 181
Utility-Related 181
Government & Other Secondary Markets 183
Government 185
Mowers, Tractors, & Industrial Trucks 185
Marine 186
Motorcycles 187
All Other 188

IX. INDUSTRY STRUCTURE 189

General 189
Industry Composition 190
Market Share 193
Primary Batteries 194
Lead-Acid Secondary Batteries 196
Non-Lead-Acid Secondary Batteries 197
Research & Product Development 198
Manufacturing 201
Marketing 203
Cooperative Agreements 205
Distribution 213
Financial Requirements 215
Mergers, Acquisitions, & Industry Restructuring 216
Company Profiles 220
ABSL Power Solutions, see EnerSys
Acme Aerospace, see TransDigm Group
A123 Systems, see Wanxiang Group
APC America, see Schneider Electric
ASB Group, see Saft Groupe
Automotive Energy Supply, see Nissan Motor
BASF SE 222
BYD Company Limited 224
C&D Technologies Incorporated 226
Crown Battery Manufacturing Company 228
Duracell, see Procter & Gamble
East Penn Manufacturing Company Incorporated 230
Ecoult, see East Penn Manufacturing
Electrochem Solutions, see Greatbatch
Emerging Power, see EnerDel
EnerDel Incorporated 234
Energizer Holdings Incorporated 236
EnerSys 239
Enertech International, see EnerDel
Exide Technologies 243
GE Energy Storage, see General Electric
General Electric Company 248
General Motors Company 249
GP Batteries International Limited 251
Greatbatch Incorporated 254
GS Yuasa Corporation 257
Hitachi Limited 259
Johnson Controls Incorporated 261
KCM Marketing, see East Penn Manufacturing
LG Chem Limited 265
MarathonNorco Aerospace, see TransDigm Group
Maxell of America, see Hitachi
Micro Power Electronics, see Greatbatch
MK Battery, see East Penn Manufacturing
Nissan Motor Company Limited 268
Ovonic Battery, see BASF
Panasonic Corporation 270
Power-Sonic Corporation 274
Primearth EV Energy, see Panasonic and Toyota Motor
Procter & Gamble Company 276
Renata, see Swatch Group
Saft Groupe SA 279
Samsung SDI Company Limited 285
SB LiMotive, see Samsung SDI
Schneider Electric SA 287
Sion Power, see BASF
Smart Storage Proprietary, see East Penn Manufacturing
Solicore Incorporated 288
Sony Corporation 289
Spectrum Brands Holdings Incorporated 292
Swatch Group Limited 295
Tadiran US Battery, see Saft Groupe
Tesla Motors Incorporated 296
Toshiba Corporation 298
Toyota Motor Corporation 300
TransDigm Group Incorporated 302
Trojan Battery Company 303
Ultralife Corporation 305
US Battery Manufacturing Company 307
Valence Technology Incorporated 308
Wanxiang Group Corporation 309
Yuasa Battery, see GS Yuasa
Other Companies Mentioned in Study 313

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 8
2 Battery Market, 2002-2012 10
3 Nonresidential Fixed Investment 15
4 Personal Consumption Expenditures 18
5 Government Spending & Investment 19
6 Durable Goods Shipments 21
7 Motor Vehicle Indicators 25
8 Electrical & Electronic Equipment Shipments 30

SECTION III -- TECHNOLOGY

1 Wireless Communications & Portable Computing
Device Demand 57
2 Hybrid/Electric Vehicle Market Trends 61
3 Selected Alternative Power Product Demand 62

SECTION IV -- OVERVIEW

1 Battery Supply & Demand 70
2 Battery Pricing 73
3 World Battery Demand 78
4 US Battery Foreign Trade 80
5 US Primary Battery Foreign Trade 82
6 US Secondary Battery Foreign Trade 84

SECTION V -- PRIMARY BATTERY PRODUCTS

1 Primary Battery Supply & Demand 88
2 Alkaline Battery Supply & Demand 91
3 Primary Lithium Supply & Demand 95
4 Other Primary Battery Supply & Demand 97
5 Zinc-Air Battery Demand 99
6 Zinc-Carbon/Zinc-Chloride Battery Demand 101
7 Silver Oxide Battery Demand 102
8 Specialty & All Other Primary Battery Demand 105

SECTION VI -- PRIMARY BATTERY MARKETS

1 Primary Battery Demand by Market 108
2 Consumer Primary Battery Market 111
3 Industrial Primary Battery Market 119
4 Government Primary Battery Market 121
5 Other Primary Battery Markets 123

SECTION VII -- SECONDARY BATTERY PRODUCTS

1 Secondary Battery Supply & Demand 126
2 Lead-Acid Battery Supply & Demand 129
3 Starting/Lighting/Ignition Lead-Acid Battery Demand 131
4 Non-SLI Lead-Acid Battery Demand 132
5 Rechargeable Lithium Battery Supply & Demand 137
6 Nickel-Metal Hydride Battery Supply & Demand 142
7 Nickel-Metal Cadmium Battery Supply & Demand 144
8 Other Secondary Battery Supply & Demand 146

SECTION VIII -- SECONDARY BATTERY MARKETS

1 Secondary Battery Demand by Market 153
2 Motor Vehicle Battery Market 156
3 Conventional OEM Battery Market 157
4 Conventional Replacement Motor Vehicle Battery Market 159
5 Hybrid/Electric Vehicle Battery Market 163
6 Portable Device Secondary Battery Market 166
7 Portable Computer Battery Demand 168
8 Personal Communication Device Battery Demand 169
9 Power Tool Battery Demand 171
10 Other Portable Devices Battery Demand 173
11 Motive Power Secondary Battery Demand 174
12 Backup Power Supplies Secondary Battery Market 179
13 Government & Other Secondary Battery Markets 184

SECTION IX -- INDUSTRY STRUCTURE

1 US Battery Sales by Manufacturer, 2012 192
2 Research & Development Spending Patterns:
Selected Battery Manufacturers, 2010-2012 201
3 Capital Spending Patterns: Selected Battery
Manufacturers, 2010-2012 203
4 Selected Cooperative Agreements 207
5 Composite Financial Ratios: Selected Battery
Manufacturers, 2010-2012 216
6 Selected Acquisitions & Divestitures 218

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Battery Market, 2002-2012 11

SECTION III -- TECHNOLOGY

1 Basic Battery Construction 41

SECTION IV -- OVERVIEW

1 Selected Battery Price Deflators, 2002-2022 74
2 World Battery Demand by Region, 2012 78
3 US Primary Battery Imports by Source, 2012 82
4 US Primary Battery Exports by Destination, 2012 83
5 US Secondary Battery Imports by Source, 2012 85
6 US Secondary Battery Exports by Destination, 2012 85

SECTION V -- PRIMARY BATTERY PRODUCTS

1 Primary Battery Demand by Chemistry, 2012 89

SECTION VI -- PRIMARY BATTERY MARKETS

1 Primary Battery Demand by Market, 2012 108

SECTION VII -- SECONDARY BATTERY PRODUCTS

1 Secondary Battery Demand by Chemistry, 2012 127

SECTION VIII -- SECONDARY BATTERY MARKETS

1 Secondary Battery Demand by Market, 2012 154

SECTION IX -- INDUSTRY STRUCTURE

1 US Battery Market Share, 2012 194
2 US Primary Battery Market Share, 2012 195
3 US Lead-Acid Secondary Battery Market Share, 2012 197
4 US Non-Lead-Acid Secondary Battery Market Share, 2012 198

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US Batteries Market
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