US Batteries Market

NEW YORK, Dec. 12, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

US Batteries Market

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US demand to rise 4.8% annually through 2015

US sales of primary and secondary batteries are expected to rise 4.8 percent annually to $16.7 billion in 2015. Gains will be driven by healthy demand for replacement batteries in numerous electronic devices and a shift in the product mix toward more expensive, better-performing batteries. Furthermore, following some short-term weakness, a strong rebound in motor vehicle production and an improved outlook for fixed investment will bolster consumption of batteries in the motor vehicle and industrial markets. Growth in the rapidly expanding hybrid and electric vehicle market will also provide new sales opportunities. On the other hand, a moderation in prices after a period of strong increase will constrain value gains to some extent. Design improvements that contribute to longer life spans, thus reducing the frequency of replacement, will also limit future growth.

Alkaline batteries to remain dominant primary type

Demand for primary batteries is forecast to advance 3.1 percent per year to $5.4 billion in 2015. The growing popularity of battery-powered portable devices will spur strong replacement demand for these batteries. Furthermore, increased use of more powerful and expensive batteries will support value gains. Alkaline batteries will remain the most prevalent type of primary battery, accounting for over 70 percent of demand. However, sales of other battery chemistries, most notably primary lithium, are expected to register stronger advances through 2015. Consumer applications will continue to represent about two-thirds of all primary battery demand in 2015. The aging of the population will also benefit supplies of both consumer hearing aid batteries and primary lithium batteries for implantable medical devices, as the number of people 65 years of age and older tend to be the primary users of these products.

Secondary batteries to outpace primary types

The US market for secondary batteries is projected to climb 5.7 percent annually to $11.3 billion in 2015. Market gains will be bolstered by increasing usage of highdrain electronic products, which supports sales of more powerful, expensive batteries. However, market advances will be constrained by a number of factors, including a moderation in lead-acid battery prices after a period of healthy gains. Demand for lithium-ion (Li-Ion) batteries will be fueled by rapid growth in the production of hybrid and electric vehicles, which will utilize these batteries as a power source. Although lead-acid batteries will continue to account for more than 62 percent of secondary battery demand in 2015, sales of lithiumbased rechargeable batteries, which are widely used in both portable devices and hybrid vehicles, will record the strongest increases.

US trade deficit in batteries to widen through 2015

Shipments of batteries from US facilities are expected to advance at a 4.8 percent annual pace to $13.0 billion in 2015. Growth will be supported by the rising popularity of hybrid and electric vehicles, which will encourage domestic suppliers to dramatically boost production of Li-Ion batteries. However, gains will be limited by the strong leadership positions of foreign suppliers, which dominate the output of many advanced battery types. As a result, the US trade deficit in batteries is forecast to widen further through 2015.

Study coverage

Details on these and other findings are contained in a new industry study, which presents historical demand data for the years 2000, 2005 and 2010, plus forecasts for 2015 and 2020 by product and market. The study also considers market environment factors, examines industry structure, assesses company market share and profiles 35 US industry competitors.

TABLE OF CONTENTS

INTRODUCTION XI

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4

Economic Environment 5

Cyclical Trends 9

Long-Term Trends 12

Fixed Investment Outlook 13

Personal Income & Expenditure Outlook 16

Government Spending & Investment Outlook 19

Durable Goods Manufacturing Outlook 20

Motor Vehicle Outlook 22

Electrical & Electronic Sector Outlook 26

Legal & Regulatory Environment 28

Recycling 31

III. TECHNOLOGY 34

General 34

Basic Electrical Properties 35

Battery Construction & Operation 37

Conventional Battery Chemistries 39

Alkaline 40

Zinc-Carbon/Zinc-Chloride 40

Lead-Acid 41

Nickel-Cadmium 42

Others 42

Advanced Battery Chemistries 43

Lithium 44

Nickel-Metal Hydride 47

Zinc-Air 48

Sodium Metal Halide 49

Other 50

Wireless Communications & Portable Computing 51

Hybrid/Electric Vehicles 53

Fuel Cells & Other Alternative Sources of Power 58

Fuel Cells 59

Other Sources of Power 61

Motor Vehicle Electrical Trends 64

Smart Batteries 65

IV. OVERVIEW 68

General 68

Pricing Patterns 70

International Environment 74

World Outlook 75

Foreign Trade 79

Primary Batteries 80

Secondary Batteries 83

V. PRIMARY BATTERY PRODUCTS 87

General 87

Alkaline Batteries 90

Primary Lithium 93

Other Primary Batteries 96

Zinc-Air 98

Zinc-Carbon/Zinc-Chloride 100

Silver Oxide 102

Specialty & Other Primary Batteries 104

VI. PRIMARY BATTERY MARKETS 107

General 107

Consumer Market 110

Entertainment 113

Lighting 113

Toys & Games 114

Photography 115

Other Consumer Markets 116

Industrial Market 117

Government Market 120

Other Primary Battery Markets 122

VII. SECONDARY BATTERY PRODUCTS 125

General 125

Lead-Acid Batteries 128

Starting/Lighting/Ignition 130

Non-SLI 132

Motive Power 134

Stationary & Other Types 135

Rechargeable Lithium Batteries 136

Lithium Ion 139

Lithium Polymer 142

Nickel-Metal Hydride Batteries 144

Nickel-Cadmium Batteries 147

Other Secondary Batteries 150

Sodium-Metal Halide 151

Rechargeable Zinc-Air 152

Nickel-Hydrogen 152

Sodium-Sulfur 153

Exotic & All Other 154

VIII. SECONDARY BATTERY MARKETS 156

General 156

Motor Vehicle Market 159

Conventional OEM 161

Conventional Replacement 163

Hybrid-Electric Vehicles 164

Portable Device Market 168

Portable Computers 171

Personal Communication Devices 173

Power Tools 175

Other Portable Devices 176

Motive Power Market 178

Industrial & Mining Vehicles 180

Recreational & Personal Mobility Vehicles 182

Other Motive Power 183

Backup Power Supply Market 184

Industrial 186

Telecommunications 187

Utility-Related 188

Government & Other Secondary Battery Markets 190

Government 192

Mowers, Tractors & Industrial Trucks 193

Marine 194

Motorcycles 195

All Other 195

IX. INDUSTRY STRUCTURE 197

General 197

Industry Composition 198

Market Share 201

Primary Batteries 202

Lead-Acid Secondary Batteries 204

Non-Lead-Acid Secondary Batteries 205

Research & Product Development 206

Manufacturing 209

Marketing 211

Cooperative Agreements 213

Distribution 221

Financial Requirements 222

Mergers, Acquisitions & Industry Restructuring 224

Company Profiles 227

A123 Systems Incorporated 228

ABSL Power Solutions, see EnerSys

Acme Aerospace, see TransDigm Group

American Power Conversion, see Schneider Electric

ASB Group, see Saft Groupe

BYD Company Limited 231

C&D Technologies Incorporated 233

Cobasys, see Samsung SDI

Compact Power, see LG Chem

Crown Battery Manufacturing Company 236

Douglas Battery Manufacturing Company 238

Duracell, see Procter & Gamble

East Penn Manufacturing Company Incorporated 239

Electrochem Solutions, see Greatbatch

Ener1 Incorporated 243

EnerDel, see Ener1

Energizer Holdings Incorporated 246

Energy Conversion Devices Incorporated 249

EnerSys 251

Enertech International, see Ener1

Ener-Tek International Incorporated 255

Exide Technologies 257

Florida Substrate, see Saft Groupe

GE Transportation, see General Electric

General Electric Company 263

GNB Industrial Power, see Exide Technologies

GP Batteries International Limited 264

Greatbatch Incorporated 267

GS Yuasa Corporation 270

Hitachi Limited 273

Johnson Controls Incorporated 275

KCM Marketing, see East Penn Manufacturing

LG Chem Limited 279

MarathonNorco Aerospace, see TransDigm Group

Maxell of America, see Hitachi

Modular Energy Devices, see EnerSys

Ovonic Battery, see Energy Conversion Devices

Panasonic Corporation 283

Power-Sonic Corporation 288

Primearth EV Energy, see Panasonic and Toyota Motor

Procter & Gamble Company 290

Renata, see Swatch Group

Saft Groupe SA 294

Samsung SDI Company Limited 300

SANYO Electric, see Panasonic

SB LiMotive, see Samsung SDI

Schneider Electric SA 303

Sony Corporation 305

Spectrum Brands Holdings Incorporated 308

Swatch Group Limited 310

Tadiran US Battery, see Saft Groupe

Toshiba Corporation 312

Toyota Motor Corporation 314

TransDigm Group Incorporated 316

Trojan Battery Company 317

Ultralife Corporation 319

US Battery Manufacturing Company 322

Valence Technology Incorporated 323

Yardney Technical Products, see Ener-Tek International

Yuasa Battery, see GS Yuasa

Other Companies Mentioned in Study 325

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 9

2 Battery Market, 2000-2010 11

3 Nonresidential Fixed Investment Expenditures 16

4 Personal Consumption Expenditures 19

5 Government Spending & Investment Trends 20

6 Durable Goods Shipments 21

7 Motor Vehicle Indicators 25

8 Electrical & Electronic Equipment Shipments 28

SECTION III -- TECHNOLOGY

1 Wireless Communications & Portable Computing Device

Demand 53

2 Hybrid/Electric Vehicle Market Trends 58

3 Selected Alternative Power Product Demand 59

4 Smart Battery Demand 67

SECTION IV -- OVERVIEW

1 Battery Supply & Demand 70

2 Battery Pricing Patterns 73

3 World Battery Demand 78

4 US Battery Foreign Trade 80

5 US Primary Battery Foreign Trade 82

6 US Secondary Battery Foreign Trade 85

SECTION V -- PRIMARY BATTERY PRODUCTS

1 Primary Battery Supply & Demand 89

2 Alkaline Battery Supply & Demand 92

3 Primary Lithium Battery Supply & Demand 96

4 Other Primary Battery Supply & Demand 98

5 Zinc-Air Battery Demand 100

6 Zinc-Carbon/Zinc-Chloride Battery Demand 102

7 Silver Oxide Battery Demand 104

8 Specialty & Other Primary Battery Demand 106

SECTION VI -- PRIMARY BATTERY MARKETS

1 Primary Battery Demand by Market 109

2 Consumer Primary Battery Market 112

3 Industrial Primary Battery Market 119

4 Government Primary Battery Market 122

5 Other Primary Battery Markets 124

SECTION VII -- SECONDARY BATTERY PRODUCTS

1 Secondary Battery Supply & Demand 127

2 Lead-Acid Battery Supply & Demand 130

3 Starting/Lighting/Ignition Battery Demand 132

4 Non-SLI Lead-Acid Battery Demand 133

5 Rechargeable Lithium Battery Supply & Demand 139

6 Nickel-Metal Hydride Battery Supply & Demand 147

7 Nickel-Cadmium Battery Supply & Demand 149

8 Other Secondary Battery Supply & Demand 151

SECTION VIII -- SECONDARY BATTERY MARKETS

1 Secondary Battery Demand by Market 158

2 Motor Vehicle Battery Market 161

3 Conventional OEM Battery Market 162

4 Conventional Replacement Motor Vehicle Battery Market 164

5 Hybrid/Electric Vehicle Battery Market 168

6 Portable Device Secondary Battery Market 171

7 Portable Computers Battery Demand 173

8 Personal Communication Device Battery Demand 174

9 Power Tool Battery Demand 176

10 Other Portable Devices Battery Demand 178

11 Motive Power Secondary Battery Market 180

12 Backup Power Supply Secondary Battery Market 186

13 Government & Other Secondary Battery Markets 192

SECTION IX -- INDUSTRY STRUCTURE

1 US Battery Sales by Manufacturer, 2010 200

2 Research & Development Spending Patterns: Selected Battery

Manufacturers 209

3 Capital Spending Patterns: Selected Battery Manufacturers 211

4 Selected Cooperative Agreements 215

5 Composite Financial Ratios: Selected Battery Manufacturers 224

6 Selected Acquisitions & Divestitures 226

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Battery Market Trends, 2000-2010 12

SECTION III -- TECHNOLOGY

1 Basic Battery Construction 38

SECTION IV -- OVERVIEW

1 Selected Battery Price Deflators, 2000-2020 74

2 World Battery Demand by Region, 2010 78

3 US Primary Battery Imports by Source, 2010 82

4 US Primary Battery Exports by Destination, 2010 83

5 US Secondary Battery Imports by Source, 2010 85

6 US Secondary Battery Exports by Destination, 2010 86

SECTION V -- PRIMARY BATTERY PRODUCTS

1 Primary Battery Demand by Chemistry, 2010 90

SECTION VI -- PRIMARY BATTERY MARKETS

1 Primary Battery Demand by Market, 2010 110

SECTION VII -- SECONDARY BATTERY PRODUCTS

1 Secondary Battery Demand by Chemistry, 2010 128

SECTION VIII -- SECONDARY BATTERY MARKETS

1 Secondary Battery Demand by Market, 2010 159

SECTION IX -- INDUSTRY STRUCTURE

1 US Battery Market Share, 2010 202

2 US Primary Battery Market Share, 2010 204

3 US Lead-Acid Secondary Battery Market Share, 2010 205

4 US Non-Lead-Acid Secondary Battery Market Share, 2010 206

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