UPS's Digital Asset Management System, Powered by ViewCast, Wins Createasphere's Inaugural DAMMY Award for Best Storage, Archive and/or Preservation Solution

ViewCast Media Platform (VMp) enables UPS to leverage the power of digital media to improve brand equity

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Nov 02, 2010, 06:00 ET

PLANO, Texas, Nov. 2, 2010 /PRNewswire/ -- ViewCast Corporation (OTC Bulletin Board: VCST), a developer of industry-leading solutions for the transformation, management and delivery of digital media over enterprise, broadband, and mobile networks, today announced that UPS's Communications Digital Asset Management (DAM) system, powered by ViewCast Media Platform (VMp™) Digital Asset Management software, was the recent recipient of a 2010 DAMMY Award in the category of Best Storage, Archive and/or Preservation Solution. Winners of the inaugural event were announced at Createasphere on September 24, 2010.

"This DAMMY Award is well-deserved recognition of a truly innovative storage, archive and media management solution," said Suzan Sherburn, Director of Brand Management for UPS. "By combining the ViewCast Media Platform with the UPS DAM team's commitment to preservation and access, we've created a highly customized DAM system that improves global communications and ensures consistency of the UPS brand, while preserving our assets and enabling the creation of new assets that will have lasting importance to the company."

For seven years, ViewCast has played a key role in the design, implementation and success of the UPS Communications DAM system, which leverages the capabilities of VMp Production to manage the UPS Brand Exchange® website. UPS Brand Exchange, which launched in 2003, is the official online resource for the tools that UPS employees and brand communicators need to effectively communicate the UPS brand. It also enables customers, sponsored organizations, and other third parties to obtain branded materials.

"As a Fortune 50 corporation, UPS manages a complex array of global operations and facilities," said Dave Stoner, ViewCast President and CEO. "VMp is able to address UPS' diverse operations and cross-functional objectives, while providing the flexibility to support the company's unique DAM requirements as their business needs, objectives and applications continue to evolve."

With the help of ViewCast, Brand Exchange was developed into three distinct DAM portals representing three levels of access to DAM assets. The DAM team also insisted on core preservation principals in metadata modeling to repurpose existing assets in order to save the company money. VMp's ingest process was able to collect metadata from the company's varied systems and integrate the UPS library with the DAM system, porting SQL data into the XML DAM. Today the UPS system has six metadata models – one each for photos, documents, graphics/logos, video, web, and reports. These models are continually refined to meet the needs of users, and training for both portal use and metadata creation is frequently scheduled.

Improved workflow and a streamlined brand request/approval process resulted in an immediate return on investment. Benefits extended beyond cost savings to include stronger integration between UPS's communications departments, and easier employee access to the most recent versions of guidelines, office templates, legal documentation, photography and other materials needed to present the UPS brand consistently around the world.

About the DAMMY Awards

Createasphere launched the DAMMY Awards in 2010 to recognize excellence in digital asset management. They acknowledge achievement and resourcefulness in DAM, recognizing pioneering individuals and organizations that have created new revenue opportunities, efficient workflows, exceptional storage and archive solutions, and more. Createasphere held the first annual DAMMY Awards on September 24, 2010. http://www.createasphere.com/En/dammys.html

About UPS

UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the Web at UPS.com and its corporate blog can be found at blog.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS.

About ViewCast

ViewCast develops industry-leading hardware and software for the transformation, management and delivery of professional quality video over broadband, enterprise and mobile networks. ViewCast's award-winning solutions simplify the complex workflows required for the Web-based streaming of news, sports, music, and other video content to computers and mobile devices, empowering broadcasters, businesses, and governments to easily and effectively reach and expand their audiences. With more than 350,000 video capture cards deployed globally, ViewCast sets the standard in the streaming media industry. ViewCast Niagara® streaming appliances, Osprey® video capture cards and VMp™ video management systems provide the highly reliable technology required to deliver the multi-platform experiences driving today's digital media market.

ViewCast (www.viewcast.com) is headquartered in Plano, Texas, USA, with sales and distribution channels located globally.

ViewCast, Osprey, Niagara, and VMp are trademarks or registered trademarks of ViewCast Corporation or its subsidiaries. All other product and service names mentioned are the trademarks of their respective companies.

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