Update: Auction of 1-800-PAJAMAS and 1-800-pajamas.com to Conclude on February 12, 2010

SALT LAKE CITY, Feb. 8/PRNewswire/ -- Ernest Hemple and Joseph Sugarman, owners of the URL www.1-800-pajamas.com and the phone number 1-800-PAJAMAS (The Brand), announced that they are selling the brand at an auction concluding 2 PM on 02/12/2010 Pacific Coast time.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100208/LA50891)

How much is a brand worth? Based on past examples it has the potential to be worth millions.

Mnemonic numbers and URLs – ones that are easy to remember – similar to 1-800-PAJAMAS and 1-800-pajamas.com have sold for millions of dollars in the past.

• sex.com sold for $12 million
• fund.com sold for $10 million
• diamond.com sold for $7.5 million
• business.com sold for $7.5 million
• casino.com sold for $5.5 million
• asSeenonTV.com sold for $5 million

And many URLs have shown impressive sales figures:

1. Pajamagrams, A Vermont Teddy Bear Company sales exceeds $50 million annually.  
2. 1-800-FLOWERS® enjoyed $700 Million in 2008 sales.
3. Victoria's Secret® sold over $1 billion in 2008.  

1-800-PAJAMAS

The future owner of the 1-800-PAJAMAS phone number and 1-800-pajamas.com will have an instant presence in this multi-billion dollar direct to consumer gift business. If you are seeking an accelerated vehicle to build your bottom line, then 1-800-pajamas could be a worthwhile investment.

We are conducting a round robin auction starting immediately and concluding at 2 pm February 12, 2010 (Pacific Coast time). The opening bid is $3,000,000. To register or bid visit www.800pajamas.com or call 1-801- 272-8368

Joseph Sugarman

Joseph Sugarman, the founder of BluBlocker® sunglasses, is one of America's top advertising and marketing entrepreneurs. He is currently a motivation speaker and has authored six bestselling books.

Ernest Hemple

Ernest Hemple inventor and entrepreneur is the founder of several companies including: Franchise America, Intelligent Thoughtware and the first consumer mortgage software to name a few. He is the author of Dreams to Riches to be released in the fall of 2010.

SOURCE 1-800-PAJAMAS