United States Tea and Ready-to-Drink Tea Retail Market: Tea Sales Rise to $7.3 Billion - Research and Markets

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Apr 07, 2017, 07:45 ET

DUBLIN, April 07, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition" report to their offering.

"Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition" focuses on the dynamic market for packaged tea, particularly with respect to the impact of current product, marketing, and consumer trends. The report offers market size and growth projections for tea and features the results of an exclusive national online consumer survey of tea drinkers' tendencies, preferences, and purchase influences.

The tea market in the U.S. continues to enjoy mass appeal in the U.S. The category's performance in the last couple of years, particularly in ready-to-drink segments, has shown the strong durability of the market.

Tea is experiencing growth, impacted by factors including: an interest in tea culture at foodservice; new products that emphasize tea's functionality; trends towards premium and specialized products in bagged, loose and ready-to-drink tea; and Starbucks' push into RTD tea through its partnership with Anheuser-Busch.

Market trends and market size estimates within Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition are based on both public and syndicated data sources. Sales, market size, and consumer data sources drawn upon include:

Key Topics Covered:

CHAPTER 1 EXECUTIVE SUMMARY

Scope of Report
Report Methodology
Tea Sales Rise to $7.3 billion
Tea by Channel
IRI-tracked Tea Shoots Up
Looking Ahead
Tea Culture Blossoms
Functional: The Next Wove
Consumer Shifts Create Opportunity and Peril
Powerhouse Brands Target RTD Tea
Tea Market Shore Spread Out
Marketing Trends
Product Trends
Retail Trends
Tea Market Share Spread Out
Tea Consumption Trends
Hot and Cold Tea Usage by Gender

CHAPTER 2 TEA TRENDS & OPPORTUNITIES

KEY OPPORTUNITIES
Tea Culture Blossoms
Gourmet Gear
Functional: The Next Wave
FACTORS TO MARKET GROWTH
Consumer Shifts Create Opportunity and Peril
Powerhouse Brands Target RTD Tea

CHAPTER 3 MARKET SIZE AND PROJECTIONS

MARKET SIZE AND SEGMENTATION
Tea Sales Rise to $7.3 billion
Tea by Channel..
IRI-trocked Tea Shoots Up lB
Looking Ahead

CHAPTER 4 THE MARKETERS

MARKETER SHARES
Tea Market Share Spread Out
Pepsi Lipton Tea Partnership Tops RTD Tea
Gold Peak Tops Refrigerated Tea
Lipton Tops Bagged/Loose Tea Segment
Four Players with Double Digit Share in Single-Cup Tea
Private Label Tea Market Feels the Pain

CHAPTER 5 MARKETING AND NEW PRODUCT TRENDS

RANGE OF Approaches
Global Positioning at Lipton
Experiential Effort for Lipton Sparkling Ice Tea
Pure Leaf Moves into Television
Brisk Targets Urban Teens
Gold Peak Takes It Home
Snapple Goes Madcap
"Butterflyz"at Fuze
Arizona and Marketing
The Honesty Index
Celestial Makeover Misstep
PRODUCT TRENDS
Expanding Premium Tier
Natural Strategies
Sparkling Products in the Spotlight
Tea Lattes Proliferate
Exotic Flavour Directions
Speciality Teas Advancing
Matcha: The Super/Food Tea
Unrest in Kombucha
Single-Serve Form
Instant Tea
Segmentation in Hot Tea

CHAPTER 6 RETAIL TRENDS

CHANGING RETAIL LANDSCAPE
Consumer Mindsets Are Shifting
Developments in Mass Channels
Tea Retailers
Tea Cafes
Online Channel

CHAPTER 7 THE TEA CONSUMER

Tea Consumption Trends
Hot and Cold Tea Usage by Gender
Gender Differences in Frequency of Consumption
Tea Channel Shopping by Gender
Tea Type Preferences
Brand Preference Trends
Tea Consumer Demographics

For more information about this report visit http://www.researchandmarkets.com/research/xg2krq/tea_and

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