United States Social Network Marketing 2015-2019 - There are 800+ active social networking sites, including mobile applications and digital platforms

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Sep 25, 2015, 02:10 ET

DUBLIN, Sept. 24, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/m8wl68/social_network) has announced the addition of the "Social Network Marketing in the US 2015-2019" report to their offering.

The social network marketing in the US to grow at a CAGR of 20.11% over the period 2014-2019.

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Currently, there are more than 800 active social networking sites, including mobile applications and digital platforms.

Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites and applications. Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. Social media is not only about Facebook, Twitter, and Google+, but much more.

This report covers the present scenario and growth prospects of social network marketing in the US for the period 2015-2019. The report provides an overview on social networks, their effect on brands, and how brands utilize social platforms for marketing and social network ad-spending.

Social network marketing in the US is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers while utilizing social media platforms, the market at large, and key trends emerging in the market.

There has been a shift in how people consume media, where consumers now demand access to content on the go. Growing Internet access on mobile devices enable consumers to stay connected on social networking sites all the time. This provides an opportunity for marketers to reach out to their audience through their mobile devices.

According to the report, social network marketing is driven by the growing usage of smartphones and this trend will continue during the forecast period. Videos will play a vital role in social media marketing. Although YouTube is leading the online video market, Facebook is fast emerging as a hub for video viewing.

Further, the report states that Most of the brands have been using traditional marketing mediums for decades. They are in their comfort zones when using these mediums, and they are skeptical about new mediums. Most of the brands do not wish to experiment with their existing marketing plans.

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