United States Private-label Food and Beverages Market Research Report 2016-2020 - Research and Markets

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Jan 05, 2017, 10:10 ET

DUBLIN, Jan 5, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Private-label Food and Beverages Market in the US 2016-2020" report to their offering.

The private-label food and beverage market in the US to grow at a CAGR of 2.95% during the period 2016-2020.

The report covers the present scenario and the growth prospects of the private-label food and beverage market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of various private-label food and beverage products to individual consumers in the US is considered. The report also includes a discussion of the key vendors operating in this market.

According to the report, vendors are becoming more recognized as brands, promoting their private-label products as alternatives to national brands. Due to the attractiveness of the market and high sales coming from private brands, large retailers are now increasing private-label brand offerings.

The packaging of products is a major factor that is carefully looked upon by brand manufacturers to create differentiation. Various private-label store brands have been focusing on packaging innovations to compete with store brands as packaging innovation key to upgrading brand image. Retailers are developing unique packaging designs, bringing more color and personality to their products. Artistic photographs and vibrant colors are often used to make the product stand out on the shelf.

Further, the report states that one of the major challenges to the private labels is the presence of national brands in the market with wide product ranges. National brands have a wide customer base and high brand awareness; company goodwill plays a significant role while choosing a product.

Key vendors

Costco
Kroger
Trader Joe's
Walmart
Wegmans

Other prominent vendors

A&P
Ahold USA
ALDI
CVS Pharmacy
Delhaize Group
Dollar General
Family Dollar
Giant Eagle
H-E-B
Hy-Vee
Loblaw Companies
Meijer
Metro
Publix
Rite Aid Pharmacy
SuperValu
Target
Wakefern
Walgreens
Whole Foods Market
Winn Dixie

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Country overview

Part 06: Market landscape

Part 07: Market segmentation by distribution channel

Part 08: Market segmentation by product category

Part 09: Market drivers

Part 10: Impact of drivers

Part 11: Market challenges

Part 12: Impact of drivers and challenges

Part 13: Market trends

Part 14: Vendor landscape

For more information about this report visit http://www.researchandmarkets.com/research/35gjc8/privatelabel

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SOURCE Research and Markets