United States Hard Adventure Equipment Market 2015-2019 with Black Diamond, Jarden, Seattle Manufacturing & VF Dominating

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Jul 27, 2015, 07:13 ET

DUBLIN, July 17, 2015 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/zhbfs8/hard_adventure) has announced the addition of the "Hard Adventure Equipment Market in the US 2015-2019" report to their offering.

The hard adventure equipment market in the US to grow at a CAGR of 3.91% over the period 2014-2019.

Hard adventure can be referred to any outdoor activity that involves high energy and greater risks. Hard adventure activities are now largely being accepted by adventurers in the US on account of the growing interest to explore new places while spending their leisure time. Some of the hard adventure activities are climbing, caving, and trekking. Compared to other outdoor sports activities such as camping and marathons, the participation rate in hard adventure activities is low, because these activities can be handled only by professional adventurers with adequate training and fitness levels. Many equipment is available in the market to help and support these adventures such as trekking poles, carabiners, harnesses, and headlamps.

This report covers the present scenario and the growth prospects of the hard adventure equipment market in the US for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of equipment used for the following activities: trekking, climbing, and caving.

Many organizers of activities such as trekking and climbing are adopting online platforms to promote their campsites and encourage registration. Websites and social media have eased such processes considerably. There are now mobile apps that allow consumers to browse the location of caravan parks online. These platforms also enable tourists to purchase equipment for trekking, climbing, and caving. It is essential for equipment manufacturers to venture into online retailing apart from selling adventure equipment through brick-and-mortar stores because of its popularity. Many retailers have already started marketing through online channels.

According to the report, Americans are showing an increased interest in undertaking adventurous activities. Increased urbanization and immigration have led to overcrowded cities and mobile, fast-paced, and polluted environments, increasing consumers' preference for nature-based outdoor adventures. People's interest in their heritage, both nature based and culture based, and outdoor adventure travel have risen. People seek hard adventure opportunities to explore new places while staying close to nature and enjoying time with family and friends. All these factors have helped adventure tourism gain momentum and popularity among travelers, directly increasing the sales of hard adventure equipment in the US.

Further, the report states that non-professional and irregular hard adventurers prefer renting over purchasing, which will further hinder manufacturers from penetrating the untapped market in emerging regions such as MEA.

Key Vendors