United States Connected Car M2M Connection and Services Market 2015-2019 - Demand for In-Car Infotainment Services

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Jun 29, 2015, 01:20 ET

DUBLIN, June 24, 2015 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/7dnd4z/connected_car_m2m) has announced the addition of the "Connected Car M2M Connection and Services Market in the US 2015-2019" report to their offering.

The analysts forecast the connected car M2M services market in the US to grow at a CAGR of 14.43% and the connected car M2M connections market in the US to grow at a CAGR of 28.47% over the period 2015-2019.

The connected car M2M market in the US is divided into two segments: connected car M2M connections and connected car M2M services. Based on services, the connected car M2M services market can be segmented into: driver assistance, safety and security, infotainment, vehicle management, on-drive management, and other services. The connected car M2M services market by usage can be segmented into two: connected car M2M OEM market and connected car M2M aftermarket.

With advances in technology, high-tech sensors and chips are widely used in connected cars to monitor every movement of drivers and help them to avoid accidents. Sometimes when a driver feels sleepy, dizzy, and unwell, or is even drunk while driving a car, these sensors send information about the condition of the driver to car manufacturers as a warning to avoid accidents. These advanced sensors and chips monitor vital statistics such as eye movement, brain activity, and heart rate of the driver and provide information to car manufacturers and app developers. Advanced sensors are used to measure the level of alcohol content from the driver's sweat. In case of inconsistent driving, the navigation of the car sounds an alarm to avoid accidents.

According to the report, increased demand for infotainment services has profited audio and video product and service manufacturers. Now, cars are being equipped with sophisticated gadgetry and systems with the rise in the tech-savvy population. Consumers look for connected mobile services and additional entertainment features when purchasing a car. The contribution of electronics and software to the total value of a car is likely to increase more in the near future. These in-car infotainment systems and services are driving the sales of new cars.

Further, the report states that lack of proper guidelines about securing ownership data and the privacy issue of users has hindered market growth.

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