Ultra-broadband via Satellite in Europe and North Africa
NEW YORK, July 25, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Ultra-broadband via Satellite in Europe and North Africa
http://www.reportlinker.com/p0575361/Ultra-broadband-via-Satellite-in-Europe-and-North-Africa.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Aerospace_and_Defense
This report explores the latest developments in national broadband plans – USA, Asia, Europe - and analyses the positioning of satellite solutions compared to alternative technologies. It also provides an assessment of the opportunities attached to fixed access deployments for residential users - Europe & North Africa - and delivers strategic and figure-backed responses to the question of satellite's role in the emerging race to deploy UFB.
Key questions
• What are the plans that have been adopted around the globe to boost UFB coverage?
• Do these plans consider satellite a possible solution?
• What are the latest developments from satellite manufacturers?
• Will they enable satellite to stay in the game?
• Satellite vs. LTE: who's going to win?
• How are ISPs marketing their bundles? Can satellite providers do the same?
• Are the European and North African markets big enough to justify satellite operators' investments?
Table of contents
The PDF version of this report is delivered with a database in Excel.
1. Executive Summary.... 9
1.1. Growing number of national UFB plans.. 9
1.2. Satellite needs to gain a foothold in the UFB market soon. 10
1.3. Bundling strategies need to be stepped up 10
1.4. Satellite broadband market expected to grow by 34% annually between now and
2015 11
2. Methodology.. 13
3. Ultra-fast broadband now a key concern around the globe... 15
3.1. In the United States 15
3.1.1. America's "National Broadband Plan" and its targets. 15
3.2. In Asia ... 17
3.2.1. Australia's "National Broadband Network" and its targets 18
3.2.2. New Zealand's Ultra-Fast Broadband plan and its targets ..... 19
3.3. In Europe .... 19
3.3.1. Europe's Digital Agenda 2020 and its objectives.. 19
3.3.2. Finland's Making broadband available to everyone plan.. 20
3.3.3. Sweden's "Broadband Strategy" plan. 20
3.3.4. The German federal government's broadband strategy ... 22
3.3.5. France's Ultra-fast broadband Plan .... 22
3.4. Summary..... 24
4. Current status of broadband and ultra-fast broadband via satellite . 25
4.1. Increasing bandwidth for two-way satellite access. 25
4.1.1. How it works... 25
4.1.2. Technical specificities tied to use of the Ka band . 27
4.1.3. Economic advantages of using the Ka band... 28
4.1.4. Increasingly competitive commercial offers .... 29
4.1.5. Terminal subsidies key to success ..... 30
4.2. Innovation coming from the United States but also from Europe ... 31
4.2.1. In North America... 31
4.2.2. In Europe . 44
4.3. Industry preparing for ultra-fast broadband via satellite ..... 55
4.3.1. Terabit Satellite.... 55
4.3.2. MegaSat .. 56
5. Competition from terrestrial ultra-fast broadband technologies. 58
5.1. Wireline technologies still dominate 58
5.1.1. Massive dominance of wireline systems, mainly xDSL..... 58
5.1.2. Market development ... 59
5.1.3. Efforts to increase bandwidth on existing terrestrial networks making good progress ..... 61
5.1.4. Growing need for ubiquity boosting use of broadband wireless ..... 65
5.1.5. Market development ... 66
5.2. Outlook for new generation ultra high-speed technologies 69
5.2.1. Fibre to the home.. 69
5.2.2. Regulatory decisions being made country by country 73
5.2.3. Gradual introduction of pan-European regulation. 75
5.2.4. Market development ... 75
5.2.5. The future of mobile solutions and 4G 79
6. Telcos and satellite companies taking different approaches to marketing their
broadband solutions. 86
6.1. Marketing wireline services. 86
6.1.1. Increasingly clear bundled solutions... 87
6.1.2. Shift in the way Internet access and telephony are monetized in bundles? ... 89
6.1.3. Underlying trend towards the quadruple play . 92
6.2. Marketing mobile services .. 93
6.3. Marketing satellite services. 96
7. Switch to UFB will usher in new services .. 99
7.1. From current uses…..... 99
7.2. … to future needs . 101
8. What's the best long-term positioning for satellite?. 103
8.1. Technological competitiveness..... 103
8.2. Public authorities play a decisive role in the choice of solution.... 106
8.2.1. Increasing bandwidth, satellite, LTE: who's going to win?.... 106
8.2.2. FTTH coverage limits could revive interest in satellite solutions. 106
8.3. Commercial competitiveness.. 108
8.3.1. Are satellite solutions marketed in a competitive way?... 108
8.3.2. Exploiting the complementary nature of satellite TV and broadband offers.. 109
8.3.3. What developments around the satellite box?.... 112
8.4. Positioning options 115
8.4.1. Solution for reducing the digital divide: positioning that began back in 2008 115
8.4.2. Partnership with a satellite pay-TV provider: relevant but costly to achieve. 116
8.4.3. Internet "pure player", targeting DSL customers stuck with a slow service? 116
9. Market segmentation criteria ... 117
9.1. Socio-economic criteria .... 117
9.1.1. PC penetration rate... 118
9.1.2. GDP per capita ... 119
9.1.3. Rural/urban population density ... 120
9.2. Criteria affecting terrestrial broadband and ultra-broadband rollouts . 121
9.2.1. DSL network coverage ... 121
9.2.2. FTTx network coverage .. 126
9.2.3. 3G network coverage 128
9.2.4. Broadband penetration ... 130
9.2.5. Internet connection speeds... 131
9.2.6. Internet access prices..... 134
9.3. Criteria affecting the development of the satellite TV market. 137
9.3.1. Satellite dish equipment levels ... 137
9.3.2. Satellite pay-TV penetration levels ... 138
9.4. Main challenges and uncertainties ..... 140
9.4.1. Tied to the development of wireline and wireless networks.. 140
9.4.2. Tied to satellite's commercial positioning, especially with respect to bundles.... 141
9.4.3. Tied to public authority involvement . 141
9.5. Forecasts for satellite subscribers and market revenue, 2011-2015.. 141
9.6. Glossary.... 144
Boxes
Box 1 : Virgin Media' online tools for helping customers design their bundles..... 87
Box 2 : Change in ISP Free's marketing strategy 91
Box 3 : Features of the Orange quadruple play ... 93
Tables
Table 1: Positioning with respect to the main services marketed by satellite ISPs in France.. 11
Table 2: A selection of national superfast broadband schemes from around the world..... 24
Table 3: Comparison of a selection of offers available in France: 2004 vs. 2011.. 29
Table 4: Residential Internet access services marketed by WildBlue.. 34
Table 5: Residential and professional Internet access services marketed by Hughes, in February 2011 39
Table 6: Hylas One satellite performance .. 45
Table 7: Avanti services distributed by Ireland's Micromagic... 47
Table 8: Future access speeds to be marketed by Sat2Way on Ka-Sat.... 51
Table 9: Range of speeds offered by Nordnet . 53
Table 10: Properties of 3G technologies 65
Table 11: Main properties of EPON and GPON configurations . 70
Table 12: The different FTTH/B network configurations, based on Ethernet technology..... 72
Table 13: Features of FTTH technologies.... 73
Table 14: TeliaSonera services and prices in Denmark and Finland..... 80
Table 15: Properties of 4G technologies 81
Table 16: Timeline for freeing up the 2500-2690 MHz band in France.. 83
Table 17: Speeds achieved with LTE by a selection of European carriers (actual launches and trials) 84
Table 18: Features of the Freebox Revolution offer. 91
Table 19: Feature of the Freebox offer .. 91
Table 20: The different vendors' change in positioning over time.... 92
Table 21: TeliaSonera LTE offer in Scandinavia 95
Table 22: TeliaSonera offer in Estonia... 95
Table 23: Vodafone Germany's LTE offer.... 95
Table 24: Eutelsat and SES ASTRA distribution agreements for selling Internet access via satellite ... 96
Table 25: Positioning with respect to the main services marketed by satellite ISPs in France.. 96
Table 26: The main French satellite ISPs' positioning with respect to the supply of equipment 97
Table 27: Satellite ISPs' positioning with respect to pricing in France (per month) . 97
Table 28 : Digital home drivers . 100
Table 29: Estimated number of households not connected to a fixed broadband network at the end of 2009 105
Table 30: The TNTSat offer ..... 110
Table 31: Main features of the Freebox Revolution offer ... 113
Table 32: Main features of pay-TV providers' set-top Boxes.... 114
Table 33: List of the main satellite pay-TV services in Europe in 2010 139
Figures
Figure 1: Changing consumption habits that demand increased bandwidth..... 10
Figure 2: Estimated value of the two-way broadband satellite market, 2010-2015. 12
Figure 3: Current status of broadband networks in the United States... 16
Figure 4 How two-way Internet access via satellite works . 25
Figure 5: Hughes's global footprint.. 27
Figure 6: Example of beam coverage with frequency reuse ..... 28
Figure 7: Estimated cost of bandwidth for Ka-band systems (launched satellite) ... 28
Figure 8: Change in the price of a broadband satellite reception terminal .. 30
Figure 9: Satellite dish subsidies awarded in France – location 30
Figure 10: Satellite dish subsidies awarded in France – amounts .... 31
Figure 11: Growth of the WildBlue subscriber base .. 32
Figure 12: Breakdown of WildBlue subscribers by population density.... 32
Figure 13: Impact of WildBlue on Ka-band terminal shipments in the United States 32
Figure 14 : Growth of HughesNet subscribers .... 35
Figure 15 : Growth of ARPU for the HughesNet service . 35
Figure 16: Growth of the target market for satellite (Hughes + ViaSat) in the United States 36
Figure 17: Hughes satellite network, owned and leased. 36
Figure 18: The new service architecture with the SpaceWay 3 satellite . 37
Figure 19: The Spaceway transmission system.. 37
Figure 20: Viasat-1 coverage 40
Figure 21: ViaSat-1 development roadmap... 40
Figure 22: Estimate of the ViaSat-1's capacity, in Gbps, compared to other Ka, Ku and C-band satellites in
North America ..... 41
Figure 23: Improvements brought by Viasat-1 .... 42
Figure 24: Gains provided to Barret Xplore by new generation satellites ..... 43
Figure 25: Growth of the installed base of Ka-band terminals in Canada ..... 44
Figure 26: Avanti fleet coverage. 46
Figure 27: Footprint of the service provided by Avanti .... 46
Figure 28: Tooway Ka and Ku-band coverage and access rates 48
Figure 29: Tooway offers distributed by Sat2Way in France, as of January 2011 .... 48
Figure 30: Planned coverage area for Eutelsat's Ka-Sat 50
Figure 31: Ka-Sat network architecture... 50
Figure 32: The Sat3Play system architecture ..... 51
Figure 33: Triple play via Astra2Connect 52
Figure 34: SES Global's market view 52
Figure 35: Combined high-speed access/TV reception via satellite.. 54
Figure 36: "Astra2connect to the street cabinet" Infrastructure... 55
Figure 37: Terabit satellite being developed by ESA 56
Figure 38: Satellites' evolution towards ultra-fast broadband and MegaSat . 56
Figure 39: Satellite performances working to match terrestrial ... 57
Figure 40: DSL variants, according to downstream bitrate ... 58
Figure 41: Theoretical performance of ADSL2+, VDSL and VDSL2. 59
Figure 42: European broadband market structure by access technology, Q4 2010 . 60
Figure 43: North African broadband market structure by access technology, Q4 2010.. 61
Figure 44: Subscriber distance from the ADSL connection point 62
Figure 45: The "NRA-ZO" solution .... 62
Figure 46: Difference in the price per Gb of traffic in the UK, by type of device.. 67
Figure 47: Mobile Internet use in Europe (EU-5), the United States and Japan, Sept-Dec. 2010 .... 67
Figure 48: Mobile broadband use in the UK, in 2010 ..... 68
Figure 49: Mobile broadband use in the UK, in 2010 ..... 68
Figure 50: 21% of the people theoretically covered by 3G are actually not .. 69
Figure 51: The different possible FTTH/B network configurations .... 70
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Figure 52: The different components of an FTTH/B architecture 71
Figure 53: Diagram of a ring configuration .... 73
Figure 54: European countries with more than FTTH/B 200,000 subscribers (December 2010) 76
Figure 55: European countries with over 1 million households passed for FTTH/B (December 2010)... 76
Figure 56: FTTx network coverage in 2010... 77
Figure 57: FTTx rollouts spurred by alternative carriers and cable companies... 78
Figure 58: 3GLTE deployment around the world (starting in 2010-2011) ..... 79
Figure 59: Will LTE help boost carriers' revenue? .... 80
Figure 60: Spectrum assigned to LTE..... 82
Figure 61: 2.6 GHz band frequency auctions 82
Figure 62: The future of mobile vs. fixed technologies... 85
Figure 63: Maturity of the different uses made of the Web ... 99
Figure 64: Bandwidth required by type application . 100
Figure 65 : Estimated bandwidth requirements by type of household.... 101
Figure 66: Cisco's "Umi" residential video calling solution .. 101
Figure 67: Diagram of new applications enabled by UFB ... 102
Figure 68: The digital home of tomorrow will incorporate high-end automation and health monitoring solutions102
Figure 69: Growth of total DSL coverage in Europe & North Africa, 2008-2010 ..... 104
Figure 70: Cost of an FTTH connection, according to Alcatel-Lucent... 107
Figure 71: Cost of an FTTH connection, according to British regulator, Ofcom 107
Figure 72 : The main optional paid services marketed with access . 108
Figure 73: Equipment needed to receive the TNTSat service... 111
Figure 74: The V-Box from satellite operator Vivéole.... 114
Figure 75: PC penetration in 2009 .. 118
Figure 76: GDP per capita in 2010.. 119
Figure 77: Population density in Europe ..... 120
Figure 78: Population density in North Africa .... 120
Figure 79: Total DSL network coverage at the end of 2009 121
Figure 80: DSL coverage of urban and suburban areas at the end of 2009 ..... 122
Figure 81: Growth of coverage levels in urban and suburban areas in Europe, 2007-2009 ..... 123
Figure 82: DSL coverage of rural areas at the end of 2009 124
Figure 83: Growth of DSL coverage in rural areas in Europe, 2007-2009 .. 125
Figure 84: Growth of FTTH/B subscribers in Europe, 2007-2010 ... 126
Figure 85: FTTx network coverage at the end of 2009 . 127
Figure 86: Growth of 3G+ network coverage in rural areas in Europe & North Africa, 2008-2009 . 128
Figure 87: Total 3G+ network coverage at the end of 2009 129
Figure 88: 3G+ coverage in rural areas at the end of 2009. 130
Figure 89: Broadband penetration at the end of 2010... 131
Figure 90: End-user DSL bitrates in Europe and North Africa at the end of 2009 .. 132
Figure 91: Cable data rates in rural areas in Europe and North Africa at the end of 2009 . 133
Figure 92: Average price of a broadband offer (DSL & cable) at the end of June 2010 – 4 Mbps downstream134
Figure 93: Average price of a broadband offer (DSL & cable) at the end of June 2010 – 10 Mbps downlink... 135
Figure 94: Price of a triple play bundle by access technology ......... 136
Figure 95: Average monthly price of a 35 Mbps connection at the end of 2009 ..... 136
Figure 96: Percentage of households equipped with a satellite reception antenna at the end of 2010 138
Figure 97: DTH subscribers at the end of 2010 139
Figure 98: Forecast growth of residential subscribers to a two-way satellite broadband solution, 2011-2015 . 142
Figure 99: Estimated value of the two-way broadband satellite market, 2011-2015..... 143
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