Txtstation Mobile Marketing Announces Texting Plug-In for Chyron's Lyric(R) PRO Software

MELVILLE, N.Y., April 1 /PRNewswire/ -- Chyron and Txtstation Mobile Marketing have developed a plug-in solution for Chyron's Lyric(R) PRO software.  

Txtstation's "Pollster" plug-in enables the Lyric PRO software to display real-time voting data, trivia, and text-to-screen graphics.

Txtstation Vice President of Sales and Business Development Michael Falato said, "Chyron's Lyric tools are in 92 percent of our partner studios, stadiums, and OB trucks. We have been asked by clients to develop a plug-in that enables Chyron operators to simply click on a program and feed real-time votes from texts, online feeds, and IVR files, which we have achieved with Pollster. This means that we can provide graphics tied to relevant data from start to finish with no need for additional hardware. Chyron is a prestige brand and respected technology partner, and we appreciate their cooperation in making this plug-in a reality."

Chyron Chief Operating Officer Kevin Prince said, "The sophistication of the Lyric PRO system is such that it lends itself to innovative and productive add-ins such as the Pollster developed by Txtstation. We expect this to be among many developments that will ultimately benefit Chyron users worldwide."

About Chyron

As the pioneer of Graphics as a Service for all digital video media, Chyron continues to define the world of digital and broadcast graphics with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmys, Chyron has proven itself as a leader in the industry with sophisticated graphics offerings that include Online, Chyron's AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphic asset management and XMP integration solutions, and the award-winning WAPSTR mobile phone newsgathering application, as well as digital signage. For more information about Chyron products and services please visit the Company's websites at http://www.chyron.com, http://www.chytv.com and http://www.axisgraphics.tv.  

About Txtstation

Txtstation is a leading mobile marketing company specializing in sports and entertainment, allowing broadcasters, event owners, sponsors and general media to communicate with consumers directly through mobile phones, Internet, and landlines.

Txtstation creates one-to-one "real-time" dialog with consumers at live events, concerts and through various broadcast/media channels. Since 2004, Txtstation has been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty. http://www.txtstation.com

    
    
    Chyron Media contact:
    
    Anne Donohoe
    KCSA 
    Tel: +1 212 896 1261 
    [email protected]    
    
    Chyron contact:
    
    Michelle Ingram
    Chyron 
    Tel: +1 631 845 2051
    [email protected] 
    
    Txtstation contact:
    
    Michael Falato
    Txtstation
    Tel: +1 512 535 5381
    [email protected] 

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SOURCE Txtstation