Turkcell Continues to Lead the Way in Technology

ISTANBUL, February 15, 2011 /PRNewswire-FirstCall/ -- Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in Turkey, is delighted to announce that the "Voice Signature" technology offered by its 100% owned subsidiary Global Bilgi registered one of the fastest growth rates in voice signature application users in one year; well above the levels seen by its global peers.

With "Voice Signature" technology, those Turkcell subscribers whose voices are defined by this technology can conduct transactions by calling call centers, easily and safely. The "voice signature" directs the inquiry without any detailed or additional questions being required for identification approval, thereby reducing the communication period by 20 seconds for individual subscribers and 40 seconds for corporate subscribers. Turkcell subscribers make their transactions using the personal biometric characteristics of their voice through their "voice signature", unlike the easily imitable "wet signature", making their transactions more secure.

Global Bilgi has introduced an innovative approach to the call center sector. Other than the voice signature technology; the company has been recognized globallyfor its ccDashboard platform, which enables effective performance management. Global Bilgi is the first call center which transcripts calls in order to analyze them for Customer Relationship Management purposes. Global Bilgiwas the first call center in Turkey, and one of the first globally, to provide IVR and call center services through voice calls after the launch of 3G services. The voice recognition system enables customers to load minutes using credit cards.

In 2010, the company developed and launched a program called 'Customer Check-Up' that addresses potential customer issues before they become complaints and that establishes an infrastructure to provide proactive solutions by analyzing specific issues and customer concerns, thereby preventing the repetition of any unwanted issues.

Established in 1999 and ranking among the largest 500 companies in Turkey; Turkcell Global Bilgihas a 45% domestic market share and is the leader in its sector. Turkcell Global Bilgi provides services with a seat capacity of 5,500 distributedamong twelve locations - nine in Turkey and three abroad. It is the first call center to have invested in the Eastern and South Eastern region of Turkey as well as the first Turkish call center to establish a physical presence abroad.

Turkcell Global Bilgi is a major employer, creating 7,500 jobs and providing value added services to more than 50 million people in Turkeyand 10 million in Ukraine. It is the first call center to provide services for the hard of hearing, and to employment through "Home Agent" model that enables employees to work from home.

Global Bilgi has garnered 25 national and international awards over the past fiveyears due in recognition of its differentiated service approach. And as Turkcell's call center, Global Bilgiwas ranked the third best call center in the world and the best call center in the EMEA region in the "2009 Top Ranking Performers" awardsheld by "contactcenterworld.com" one of the most prestigious organizations in the call center business. In the same awards, Global Bilgi also ranked the best in the EMEA region (Europe, Middle East and Africa) and in the world in the "Telesales Category" for 2010. It was also selected as the best call center in the 2009 Istanbul Call Center Awards.

About Turkcell

Turkcell is the leading communications and technology company in Turkey with 33.9 million postpaid and prepaid customers and a market share of approximately 55% as of September 30, 2010 (Source: Our estimations, operator's and the Telecommunication Authority's announcements). Turkcell provides high quality data and voice services to approximately 82% of the Turkish population through its 3G technology supported network and to 99.07% of the Turkish population through its 2G technology supported network. Turkcell reported TRY2.3 billion ($1.5 billion) net revenue for the period ended September 30, 2010 and its total assets reached TRY14.5 billion ($10.0 billion) as of September 30, 2010. Turkcell has become one of the first operators among the global operators to have implemented HSDPA+ and to reach to 42.2 Mbps speed with HSPA multi carrier solution. Turkcell is a leading regional player and has interests in international mobile operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine which, together with its Turkish operations, had approximately 60.4 million subscribers as of September 30, 2010. Turkcell has been listed on the NYSE and the ISE since July 2000 and is the only NYSE listed company in Turkey and is among the top 15% of companies listed on NYSE by its size as of October 2010. 51.00% of Turkcell's share capital is held by Turkcell Holding, 0.05% by Çukurova Holding, 13.07% by Sonera Holding, 1.18% by M.V. Group and 0.01% by others while the remaining 34.69% is free float. Read more at http://www.turkcell.com.tr/en

    For further information please contact Turkcell

    NihatNarin, Investor and International Media Relations
    Tel: + 90-212-313-1244
    Email: [email protected]
    [email protected]


    http://www.turkcell.com.tr

SOURCE Turkcell

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