Tupperware Brands Corporation Hosts Star-studded Confide + Conquer Concert to Benefit Boys & Girls Clubs of America

Multi-Platinum and Grammy Award-winning artist Kelly Clarkson headlined private show to support Chain of Confidence Initiative

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Tupperware Brands Corporation

May 26, 2011, 07:49 ET

ORLANDO, Fla., May 26, 2011 /PRNewswire/ -- Tupperware Brands Corporation celebrated the re-launch of its Chain of Confidence (COC) Facebook page (www.facebook.com/chainofconfidence) last night at New York's Highline Ballroom with the original American Idol winner, Multi-Platinum and Grammy Award–winning artist Kelly Clarkson.

(Photo: http://photos.prnewswire.com/prnh/20110526/NY10132-a)

(Photo: http://photos.prnewswire.com/prnh/20110526/NY10132-b)

(Photo: http://photos.prnewswire.com/prnh/20110526/NY10132-c)

The sold out private event drew nearly 500 guests, including celebrities Kelly Rutherford ("Gossip Girl"), Gabourey Sidibe ("Precious"), Alia Shawkat ("Arrested Development"), and musicians Ashanti and Deborah Cox among others.

In addition to the performance, Tupperware Brands sold specially designed Confide + Conquer merchandise to benefit Boys & Girls Clubs of America (BGCA). Fifteen kids from the Kips Bay and Glen Cove Boys & Girls Clubs were invited to the concert and were given the opportunity to meet Kelly Clarkson and Ashanti. Tupperware is donating $1 for the first 25,000 "likes" of the newly launched COC Facebook page to the BGCA.

The Chain of Confidence is an online forum where visitors can share stories, get advice from others and form bonds with like-minded women around the world. The resource serves to help women achieve their personal and professional goals.

To learn more, visit www.facebook.com/chainofconfidence or join the #Confidence chain at Twitter handle @confideconquer.

About Tupperware Brands Corporation

Tupperware Brands Corporation is a portfolio of global direct-selling companies, selling premium innovative products across multiple brands and categories through an independent sales force of 2.6 million. Product brands and categories include design-centric preparation, storage, and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products for consumers through the Armand Dupree, Avroy Shlain, BeautiControl, Fuller Cosmetics, NaturCare, Nutrimetics, and Nuvo brands. For more information, log on to www.tupperwarebrands.com.

About Tupperware Brands Corporation Chain of Confidence

The first "link" in the Tupperware Brands Chain of Confidence was created in 1948 by a woman named Brownie Wise, who helped women achieve financial independence before they were fully accepted into the traditional work force. By offering women the opportunity to become a Tupperware Sales Force Consultant, Wise taught women to take ownership of their destinies and the importance of mentoring one another. Today, more than 60 years later, this kind of support remains essential both to a woman's success and to the Tupperware Brands mission.

SOURCE Tupperware Brands Corporation