TrueCar Kicks Off "Women Empowered" Racing Initiative at Sebring and St. Petersburg

SANTA MONICA, Calif., March 15, 2012 /PRNewswire/ -- TrueCar, Inc., an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers, is excited to launch its 'Women Empowered' Racing initiative at Sebring International Raceway, March 13-17^th, and at the Honda Grand Prix of St. Petersburg, March 23-25th.

(Logo: http://photos.prnewswire.com/prnh/20120315/LA71359LOGO)

Shannon McIntosh (Pabst Racing/USF2000 Series) and Emilee Tominovich (CJ Wilson Racing/Playboy Mazda MX-5 Cup Series) kick off the season at Sebring, while TrueCar Racing teammates Katherine Legge (Jay Penske/Dragon Racing, INDYCAR Series), Shea Holbrook (Compass 360 Racing/Pirelli World Challenge Series), and Ashley Freiberg (JDC Motorsports/Star Mazda Series) take their place behind the wheel for their first race at St. Petersburg. Fans will be offered an exclusive opportunity to meet all six TrueCar Racing team members on stage and for autographs, including Verena Mei (Team O'Neil/Rally America Series), at the INDYCAR Fan Village on March 24, 2012, from 3:00 – 4:00 p.m.

As previously announced, the TrueCar Racing 'Women Empowered' initiative is an extension of the company's efforts to get more women in the driver's seat, both on and off the racetrack. 

Through this effort, TrueCar is providing full-sponsorship support, professional coaching, and top racing team opportunities for the next generation of talented, high-potential female race car drivers in the U.S.  

"TrueCar is supporting the future of female race car drivers by supporting six of the best in their quests to change the face of motorsports," said Charles Kim, Director, Motorsports, TrueCar. "These women are here to show that no longer is the racetrack largely the domain of men; it is now open to be challenged, and challenge they will. We wish all members of the TrueCar Racing team the very best in Sebring, St. Petersburg, and throughout the entire season."

About TrueCar, Inc.
TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers.  Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity.  TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other.  TrueCar's market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally.  TrueCar's communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers.  Some of the nation's largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market.  TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX.  After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information.  TrueCar's participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.

You can follow TrueCar on Twitter and become a fan of TrueCar on Facebook. 

SOURCE TrueCar, Inc.