Trojan™ Expands "Consent. Ask For It." Campaign to 100 Campuses Nationwide in 2016
The maker of Trojan™ brand condoms joins Advocates for Youth to help support a culture of consent on campus
EWING, N.J., April 14, 2016 /PRNewswire/ -- The maker of Trojan™ brand condoms announced today their partnership with nonprofit organization Advocates for Youth to extend the "Consent. Ask For It." campaign. Now in its second year, the campaign encourages students to help support a culture of consent on campuses nationwide through 100 student-led events during April's Sexual Assault Awareness Month. Students will be invited to take the pledge to support a culture of consent and to make sure consent is always given and received before and during sexual activity.
The 100 student youth activists selected by Advocates for Youth and Trojan™ will receive "Consent. Ask For It." toolkits. Toolkits will include customizable campaign materials to conduct events that build their fellow students' awareness and support related to consent. Each student youth activist will utilize the materials to create a uniquely tailored event for the culture and environment on their campus. Through interactive visuals with campaign taglines such as "It Takes Two to Say Yes" and "Is She Falling for You, or Just Falling Over?" and a variety of campaign giveaways, students will be reminded of the importance, educated, and encouraged to become advocates to support a culture of consent.
"Trojan™ is fortunate to have the opportunity to support Advocates for Youth and student youth activists who are expanding the dialogue and advancing the cause to make consent a part of everyday campus life," said Stephanie Berez, Group Brand Manager for Trojan™ Condoms.
"Young people want to have open and honest conversations about sex and sexuality," said Julia Reticker-Flynn, Director of Youth Mobilization at Advocates for Youth. "And consent is an essential part of that conversation. Our actions and collective voices are changing the conversation around sexual assault."
Students attending the campus events will receive educational postcards, laptop stickers, and tattoos to encourage ongoing conversation and support for consent. The "Consent. Ask For It." campaign includes posters, a website and digital pledge, school newspaper ads, and college-targeted Facebook postings, all stressing the importance of consent by both parties. Posters can be downloaded by campus RAs and student groups, and ads will be featured in publications at the 50 largest campuses nationwide reaching over 2 million students across the country. The campaign kicked off at Brown University's Ivy Film Festival to encourage students to take the pledge to ask for consent and distribute campaign giveaways.
As the leading and most trusted sexual health brand in the U.S for over 100 years, the maker of Trojan™ brand condoms is dedicated to promoting positive sexual health.
To find more details on the campaign and to take the pledge, visit www.askforconsent.org. Follow @TrojanCondoms on Twitter or Facebook/Trojan to join the conversation with #AskForConsent.
About TROJAN Brand Condoms
TROJAN brand condoms are America's #1 condom and have been trusted for over 100 years. TROJAN brand latex condoms are made from premium quality latex to help reduce the risk of unintended pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are more than 30 varieties of TROJAN brand condoms. More Americans trust the TROJAN brand than any other condom. For more information, visit www.TrojanBrands.com.
ABOUT ADVOCATES FOR YOUTH
Advocates for Youth is a national non-profit that advocates for policies and champions programs that recognize young people's rights to: honest sexual health information; accessible, confidential, and affordable sexual health services; and the resources and opportunities necessary to create sexual health equity for all youth. Advocates' Youth Activist Network stands 75,000 strong on 1,000 campuses and in tens of thousands of communities.
Contact
Lindsey Cooke
212.704.8299
[email protected]
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SOURCE TROJAN(TM) Brand Condoms
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