Tribune Media Services Teams With Armstrong on Custom Marketing Initiative to Grow Video On Demand Usage

CHICAGO, May 19 /PRNewswire/ -- Tribune Media Services (TMS) and Pennsylvania-based cable operator Armstrong have joined forces to develop and test a bi-monthly On Demand catalog and weekly On Demand e-newsletter.  The integrated print and e-media campaign is designed to increase awareness of the operator's Video On Demand program offerings and stimulate trial and repeat usage.

Customized to match Armstrong's content asset categories, the 24-page, full color catalog serves as both a roadmap and entertainment guide to the operator's On Demand universe with rich photography and informative program editorial.  The catalog leverages the writing talents and access of TMS' seasoned TV journalists to engage readers, convey the breadth of VOD options and communicate the ease and simplicity of the VOD process.

The weekly "Just In" e-newsletter highlights top movie premieres and TV episodes and includes a section on rare finds titled "You'd Probably Never Know About This, Unless We Told You..."

Todd Kavemeier, publisher of the catalog and TMS' flagship publication Channel Guide Magazine, says, "The catalog was designed to encourage trial and repeat usage of On Demand, which ultimately delivers a better and more unique experience for Armstrong customers.  It really simplifies the overall On Demand architecture so Armstrong customers can find the movies and series they enjoy, but more importantly, discover content they never knew existed."

"The catalog is rich in editorial and imagery and serves as a valuable educational and entertainment piece for our customers," says Jud Stewart, Vice President, Marketing and Programming at Armstrong.  "Our objective with this program is to show the breadth of our On Demand content and encourage customers to use and explore this valuable, content-rich feature."

The new On Demand catalog first launched with a February/March issue.  A summer issue of the catalog will be mailed to Armstrong customers in early June.

About Tribune Media Services

Tribune Media Services' Entertainment Products division is an international leader in entertainment navigation.  TMS provides industry-leading databases of TV, movie and celebrity information; guides in print, online and on-screen formats; and advertising and marketing services to build audiences.  The company also produces Zap2it.com, the web site that connects engaged entertainment fanatics to popular TV shows, celebrities, movies, events and other fans.  For more information about TMS Entertainment Products visit TribuneMediaServices.com.

About Armstrong Cable

Armstrong provides television, high-speed Internet and telephone service to customers in Pennsylvania, Ohio, West Virginia, Kentucky and Maryland and is America's 16th largest cable television provider.*

* Kagan Media, 200810

SOURCE Tribune Media Services

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