"Trevor Gear" Storefront Opens Today

Suicide Prevention Organization Launches Merchandising Initiative

WEST HOLLYWOOD, Calif., Aug. 1, 2012 /PRNewswire-USNewswire/ -- Today, The Trevor Project announces the official launch of its new merchandising initiative, Trevor Gear. The marketplace storefront features apparel, buttons, stickers and accessories sold at no premium or mark-up, ensuring this not-for-profit store serves to raise awareness for the leading provider of crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning youth, ages 13-24. Trevor Gear is available at TheTrevorProject.org/Gear.

Trevor Gear products include t-shirts in 4 different styles and designs, including unique ombre dyes, fitted, scoop-neck and crew-neck. All shirts are 100 percent ring-spun cotton and made in the U.S.A. Stickers, buttons and silicone wrist bands that raise awareness about the Trevor Lifeline and NTL, short for "Need to Talk Live," are available in quantities ranging from 1-100. Supporters can also show their LGBT Pride with stickers available in the same quantities.

"We are so excited to offer official Trevor Gear to our fantastic youth, friends and volunteers throughout the country. These great products are not only a way to show support for The Trevor Project, but also help raise awareness for our life-saving, life-affirming services," said Abbe Land, Executive Director and CEO of The Trevor Project.

The Trevor Gear storefront is made possible by Synergy Media Ltd., a full service media company that provides not only storefront design and maintenance, but also manufactures and ships offered products. "We at Synergy Media Ltd. are very excited about working with The Trevor Project. Being a gay owned and operated business, we jumped at the opportunity to work with an organization whose mission is so close to our hearts," said Marcus Kon, Owner of Synergy Media Ltd.

The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning young people under 24. Every day, The Trevor Project saves young lives through its free and confidential lifeline, in-school workshops, educational materials, online resources and advocacy. Honored by the White House as a "Champion of Change," The Trevor Project is a leader and innovator in suicide prevention. Learn more at TheTrevorProject.org.

Synergy Media Ltd. is a boutique communications design studio dedicated to innovative brand-building. We guarantee results by engaging people's minds and igniting their emotions. We help a diverse range of businesses establish or strengthen their brands, developing brand identity, collateral materials, package design, web applications, advertising, and more. Learn More at SynergyMediaLtd.com.

SOURCE The Trevor Project