TrendLink in partnership with MyScreen to launch commercial version of MyScreen mobile advertising platform in Turkey following already successful Turkcell trial.

MIAMI, ISTANBUL, Feb. 5 /PRNewswire-FirstCall/ - MyScreen Mobile, Inc. (MyScreen) (Pink Sheets: MYSL) (Frankfurt: WICI) partner in Turkey Trendlink today announced they will be launching Tikla Kazan following the successful trial with Turkcell last August.

Tikla Kazan is a first of a kind mobile advertising platform that was trialed by Turkcell in August 2009 with tremendous success. TrendLink and MyScreen have signed a commercial agreement that will allow the launching of the commercial version of the Tikla Kazan service powered by MyScreen. Trendlink has a long stellar history in the mobile space having worked with Turkcell closely in the past as well as other carriers in the region. It is backed and supported by the prominent and influential families of the Kalkavans and the Akins. TrendLink seeks to actively engage the large Turkish mobile subscriber market that is approximately 70 mln subscribers today.

Results of the trial were very positive, with 82% of subscribers confirming they would recommend MyScreen to a friend. Subscribers also confirmed that 79% would prefer to see a full-screen ad at the end of call, as opposed to receiving an SMS or MMS" Commented Maurizio Angelone, CEO at MyScreen.

"We have been working with Trendlink since late last year following our trial with Turkcell and have identified a "go to market strategy" that we are confident will expand upon our original successes" continued Angelone.

"Trendlink and GFE are pleased to be among the first to help launch the MyScreen product in what many are calling the first real year of Mobile Advertising. While Google bought Admob for $750 mln and Apple bought Quattro for $275mln Trendlink saw the technology in MyScreen far superior and more importantly unique in the world. " commented Zeki Turkmen, CEO of TrendLink and Sam Halim, Managing Member of GFE.

MyScreen's technology differs from the other mobile advertising vehicles that are currently available, as MyScreen's ads are:

    -   Full-screen, visually engaging graphics that convey the advertisers'
        brand image
    -   Delivered in a non-shared advertising environment that provides brand
        exclusivity. MyScreen ads are delivered at the end of every call and
        offer better visibility than SMS texts or banner ads.
    -   Designed to enable consumers to respond directly to the ads with
        MyScreen's proprietary "ad value hot keys" functionality. MyScreen
        ads have generated click thru rates (CTR's) that exceeded 20 percent.
        MyScreen greatly outperforms Internet CTR's, which are widely known
        to average less than 1 percent. According to the latest industry
        data, the average CTR is only .1 percent.
    -   Individually targeted to match each subscriber's self-created
        demographic and psychographic profiles, making the ads highly
        relevant to their unique interests and lifestyles
    -   Incentive-based, with subscribers accumulating reward points for
        every ad they view on their phones. Points are redeemed in the form
        of free and bonus telecom services provided by the operator.
        Exclusive "made-for-MyScreen" offers, such as free trial products or
        special promotional pricing, are provided by participating
        advertisers.

Moreover, MyScreen's mobile advertising solution is designed to integrate seamlessly without interrupting users' regular call behaviors. Subscribers choose the type of content and ads they receive from categories such as sports, entertainment, lifestyle and health. Advertisers can use MyScreen's unique "ad value hot keys" to raise brand awareness, launch products and services, promote special offers, generate traffic to retail locations, improve customer loyalty and drive sales. MyScreen has secured agreements with operators who currently have about 182 million mobile subscribers and expects that number to increase significantly during the next 12 months.

About MyScreen

MyScreen (PINK SHEETS:MYSL) (FRANKFURT:WICI) is a first-of-a-kind mobile advertising technology platform that provides advertisers with a new channel for reaching consumers. Its unique patent-pending technology delivers full-screen, incentive-based ads directly to the mobile phones of opt-in subscribers. The visually engaging ads target subscribers based on their demographic and psychographic profiles and provide them with rewards such as free services, special offers and discounts. As

SOURCE MYSCREEN MOBILE INC.

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