Transitions Optical Collaborates with the American Optometric Association on 'Read the Green Sweepstakes'

PINELLAS PARK, Fla., Nov. 30, 2010 /PRNewswire/ -- Transitions Optical, Inc. is collaborating with the American Optometric Association (AOA) to bring the "Read the Green Sweepstakes" to consumers nationwide who value healthy sight as an important factor in their sports performance. Consumers can enter for a chance to win exclusive golf-related prizes, tying in with Transitions' focus on an active, healthy lifestyle and its role as the Official Eyewear of the PGA TOUR®, Champions Tour and Nationwide Tour.

Effective immediately, consumers can enter the sweepstakes by visiting www.readthegreen.com. Once entered, they should visit their local AOA optometrist to receive a validation code which can then be entered by visiting the website again. When patients enter their validation code, they are entered to win grand prizes and their eye doctor will also be entered into the contest to win a matching prize.

The prizes for the "Read the Green Sweepstakes" include:

• A trip for two to a 2011 Major Championship
• VIP trip for two to the 2011 Transitions Championship®  to meet PGA TOUR pro Kenny Perry or Trevor Immelman
• Spot to play in the 2011 Transitions Championship Pro-Am competition
• Trip to the Transitions Championship to walk with the pros as an honorary observer
• Many other exciting, golf-related prizes, including essential gear, such as Transitions® SOLFX™ sun lenses

"This sweepstakes is a great opportunity for us to remind consumers about the importance of regular, comprehensive eye exams as part of an overall active, healthy lifestyle," said Connie Falvo, director of external affairs, Transitions Optical. "With Transitions lenses, which reduce glare, enhance contrast and block 100% of UV rays, golf and outdoor enthusiasts can ensure their healthy sight is protected as they participate in their favorite sports and activities."

The "Read the Green" website offers a list of participating AOA optometrists consumers may visit to learn more about the sweepstakes, steps they can take to ensure lifelong healthy vision as well as insights from the pros as to how improving the health and quality of vision can help improve sports performance.  

"As a leader in the optical industry, Transitions, in collaboration with this promotion and the efforts of the AOA and its affiliates, is working to help raise awareness about the importance of proper vision care and vision wear," added Falvo.

To enter the sweepstakes and to find the official rules, visit www.readthegreen.com.

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International.  The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading provider of photochromics to optical manufacturers worldwide.  Transitions Optical offers the most advanced photochromic technology in the widest selection of lens designs, materials and brand names.

Transitions® lenses are the ideal everyday choice for healthy sight.  They are clear indoors and at night.  Outdoors, they automatically darken as light conditions change.  Transitions lenses provide visual comfort, and enhance visual quality by reducing glare and enhancing contrast, helping you to see better today.  Transitions lenses block 100 percent of harmful UVA and UVB rays – helping to protect the health and wellness of your eyes – so you can see better tomorrow as well.

For more information about the company and Transitions lenses, the first to earn the American Optometric Association's Seal of Acceptance for Ultraviolet Absorbers/Blockers, visit Transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

SOURCE Transitions Optical, Inc.