Toysrus.com Celebrates Biggest Cyber Weekend Ever, Offering Online Shoppers Exceptional Savings Beginning Thanksgiving Day

WAYNE, N.J., Nov. 22, 2010 /PRNewswire/ -- Toys"R"Us today announced its biggest Cyber Weekend ever, presenting online shoppers with exceptional deals offered on Toysrus.com beginning at 12:01am on Thanksgiving Day. Before carving the turkey, online customers looking to "click-start" their holiday shopping and bypass crowded stores can visit Toysrus.com at the stroke of midnight to find hundreds of exclusive deals on gifts that will WOW little ones on their lists. While carefully selected discounts and promotions will be unleashed online Thursday, hundreds of additional savings will be introduced throughout the holiday shopping kickoff weekend. These offers complement the extraordinary values that will be found in Toys"R"Us stores across the United States beginning at 10pm* on Thanksgiving night.

Online shoppers will have plenty to be thankful for over the course of the holiday kickoff weekend, when Toysrus.com unveils its biggest free shipping offer of the season. From Thanksgiving through Cyber Monday, online customers can take advantage of free shipping on thousands of toys with purchases of $49 or more at Toysrus.com, making it the most extensive Cyber Monday ever offered by the company. Plus, new and current members of the company's complimentary loyalty program, Rewards"R"Us™, can earn 10% back on their online purchases.**

"As gift-givers head online to begin their holiday shopping, we're planning our biggest Cyber Weekend ever, including our best free shipping event of the season," said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys"R"Us, Inc. "We know that online shoppers turn to Toysrus.com for the broadest selection of toys, and we will offer extraordinary deals on thousands of items sure to wow kids on Christmas morning."

Exceptional Online Deals Throughout Holiday Shopping Kickoff Weekend

Following are highlights of select deals that will be available on Toysrus.com, beginning Thanksgiving Day and continuing through Cyber Monday.

Toysrus.com Deals Starting at 12:01am on Thanksgiving, November 25 and Continuing Through Black Friday, November 26, While Supplies Last:

• SAVE $100 on 12 Volt Mercedes Benz® G55 Ride On
• UP TO 70% OFF Select Action Figures and Playsets
• UP TO 60% OFF Select Vehicles, Trains and Radio Controls
• SAVE UP TO $60 on Kodak® EasyShare Digital Cameras
• SAVE $50 on 6 Volt Suzuki® ATV
• SAVE $35 on RipStik® Deluxe
• 30% OFF Crayola® Pop Art
• 20% OFF Hasbro Ultimate Gifts
• 20% OFF Huffy® Bikes
• SAVE $20 on 3-in-1 Deluxe Smart Trikes
• SAVE $10 on VTech Mobigo Bundle (Includes System, Case, and 2 Games)

Toysrus.com Celebrates BIGGEST Cyber Monday Ever, Offering Discounts on Thousands of Additional Items Starting at 12:01am on Cyber Monday, November 29, While Supplies Last:

• FREE Box of 120ct Crayons ($10.99 value) with $25 Crayola® Purchase
• BUY 1 GET 1 50% OFF all Nerf® Toys
• BUY 1 GET 1 50% OFF Imaginarium® Toys
• BUY 1 GET 1 50% OFF all Dream Dazzlers® Dress Up and Playsets
• 30% OFF Club Penguin™
• 20% OFF all Little Tikes® Products
• 20% OFF all Avigo® and Rallye® Bikes
• 20% OFF all TRON Action Figures
• 20% OFF all Baby Alive Dolls and Accessories
• 15% OFF Bratz®, Liv™ and Taylor Swift Dolls and Playsets
• SAVE $10 on any Kinect for Xbox 360 Video Games
• SAVE $10 on any Playstation® Move Video Games
• SAVE $10 on Video Game purchases of $100 or more when customers purchase with their MasterCard Credit Card
• 10% OFF all Air Hogs® Remote Control Vehicles
• 10% OFF all Spy Gear and Spy Net™ Roleplay Toys

Those stocking up for babies and toddlers can also take advantage of UP TO 25% OFF thousands of items, including strollers, furniture, feeding and much more on Babiesrus.com, as the site will host its biggest Cyber Monday sale ever, beginning at 12:01am on November 29.

World's Largest Online Toy Store Offers Secure Payment Options

Toysrus.com continues to offer the most convenient and efficient ways for customers to browse, shop and pay for their purchases. To select suitable presents for little ones this Christmas, holiday cyber shoppers can skim customer reviews and product videos, as well as obtain hot toy product suggestions by using the online Gift Finder. In addition, for convenient online checkout, customers have the option of paying with a variety of secure options, including PayPal™, Bill Me Later®, credit cards, Toys"R"Us and Babies"R"Us gift cards, as well as eGift cards.

Convenient Social and Mobile Capabilities

Toys"R"Us, Inc. has also introduced several new ways to cater to multi-channel shoppers this holiday season, enabling them to learn about and take advantage of "R"Us® promotions from their smartphones while on-the-go:

Facebook Places and Foursquare™ "Check-In" at Toys"R"Us Thanksgiving Night

Bargain hunters can tap into new ways to save during the holiday kickoff weekend with a simple touch of a button. The first 6,000*** shoppers to "check in" at Toys"R"Us stores beginning Thursday, November 25 at 10pm using Facebook Places or Foursquare™ from their smartphones will receive an exclusive Friends and Family offer redeemable in-store in December. Those who utilize Foursquare to show their friends that Toys"R"Us is THE destination to shop for hot toys will also be able to unlock and receive a special virtual Geoffrey the Giraffe badge on their mobile phone. Customers can continue to engage with the brand via Facebook by participating in the company's Holiday Scavenger Hunt between November 24 and December 11 with the chance to win a daily prize, as well as a $1,500 grand prize by solving a series of clues.

"R" Mobile Messaging Program Alerts Shoppers to Latest Deals and Discounts

Further catering to its savvy mobile shoppers, Toys"R"Us has implemented a mobile messaging program, presenting on-the-go shoppers with the ability to receive exclusive text message offers directly to their mobile phones, putting the latest deals at customers' fingertips. Customers can sign up or learn more at Toysrus.com/mobile.

*Toys"R"Us stores nationwide will open at 10pm on Thursday, November 25, except for stores in Paramus, NJ, which will open on Friday, November 26 at 7am, and select stores in Maine, Massachusetts, Rhode Island  and Puerto Rico, which will have varying store open times. All store hours can be found online at Toysrus.com/blackfridaystorehours.

**Excludes purchases of gift cards, shipping and handling charges, and reward eligible greeting cards, formula, diapers and LeapFrog products.  See a store employee or Toysrus.com/Rewards for maximum rewards and complete details. Customers who spend $500 or more will earn the maximum reward of $50 in "R"Us Dollars.

***The first 3,000 shoppers who check in using Facebook Places and the first 3,000 shoppers who check in using Foursquare at any Toys"R"Us or Toys"R"Us Express store will receive an exclusive offer.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,560 stores, including 848 Toys"R"Us and Babies"R"Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

SOURCE Toys"R"Us, Inc.

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