Total Beauty Media's March Issue of Total Beauty Insider, Its Free Beauty Business-To-Business Newsletter, Offers Marketers Indispensable Access to Extensive Beauty Brand Data

LOS ANGELES, March 29 /PRNewswire/ -- Total Beauty Media, Inc. (www.totalbeauty.com), the Web's leading beauty media and marketing company, today announced the release of its March issue of Total Beauty Insider (TBI), a free beauty business-to-business newsletter. Total Beauty Media reaches more than 5 million unique visitors each month. Data in the March issue of TBI is for the month ending February 28, 2010 and is accessible to those who register at http://www.totalbeautymedia.com

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"As well as providing women free access to unbiased information on beauty brands, Total Beauty also offers an array of advertising opportunities for these brands and their beauty products. The strength of our editorial, the loyalty and sheer numbers of our web traffic, and our integrated marketing approach makes Total Beauty Media a top consideration for any beauty marketer seeking impactful advertising opportunities," said Total Beauty Media CEO Emrah Kovacoglu. "Subscribing to our free monthly newsletter, Total Beauty Insider, is invaluable for those looking to gain critical insights that will enable them to effectively communicate with our female audience."

TBI's Brand Performance Report breaks down the beauty brand's rank, average rating per brand and percentage of products reviewed for all brands with at least 100 consumer reviews. TBI's Top 10 beauty brands ranked by consumer ratings for the month remained unchanged month on month and are:

1. Nu Skin
2. NovaLash
3. It Cosmetics
4. Dr. Bronner's
5. Archipelago Botanicals
6. Smith's
7. Dolce & Gabbana
8. CHI
9. CND
10. Vera Wang

TBI's Share of Audience Report uses Web traffic from TotalBeauty.com to rank the top 300 beauty brands from over 1,400 on the site. A number of beauty brands showed significant interest (over 50% change in rank) including Garnier, Paul Mitchell, Aussie, Ojon, Moroccanoil, Secret, Marco Pelusi, Pout, Infusium, Lather, Sally Hershberger, Olivia Gardens, Sashajuan  and Dr. Dennis Gross Skincare.

The Top 10 beauty brands by Share of Audience (SOA) are:

1. L'Oreal
2. Neutrogena
3. Olay
4. MAC
5. Clinique
6. Revlon
7. Pantene
8. Chanel
9. Victoria's Secret
10. Estee Lauder

For full reports click here or paste this link in your browser http://www.totalbeautymedia.com/beauty_by_numbers.

About Total Beauty Media, Inc.

Founded in 2007 and venture-backed, Total Beauty Media, Inc. operates TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews spanning more than 45,000 products, including most known prestige, mass-market, salon and spa products. In addition, the site publishes daily editorial coverage of beauty news and trends, including TotalBeauty.com TV -- its immense library of beauty how-to videos. TotalBeauty.com and its network of beauty bloggers and beauty-related sites collectively generate more than 5 million monthly unique visitors.

SOURCE Total Beauty Media, Inc.