Top Shelf Brands Secures Music Mogul Partners to Head Product Branding

HOUSTON, Jan. 13, 2015 /PRNewswire/ -- Alonzo Pierce, CEO of Top Shelf Brands Holdings, Inc. (a Nevada Corporation) (OTCBB: DKTS), is pleased to announce that Big Tent Group, has secured a partnership for Top Shelf Brands with Groovlyne/Konlive Distribution/Konvict Records that will create a competitive edge for Top Shelf Brands in the alcohol beverage industry.

This partnership is the latest score for Top Shelf Brands (TSB) as the company continues to carve out a path to move forward as a successful long term entity. The Konvict Music family has years of decorated success.  While the Konvict music family boasts a past that features multiple award-winning artists, they are even more proud to still be a force as one of the most successful record labels in the music industry.  They have produced, managed and collaborated with some of the most iconic music artists of our time such as Lady Gaga, Snoop Dogg, Eminem, Gwen Stefani, David Guetta and Michael Jackson.

"We are poised to change the face of the tequila industry with Besado so it makes perfect sense to partner up with the biggest innovators in the music business," said Top Shelf Brands' CEO Alonzo Pierce. "This is a real testament to the collective efforts of all the parties involved and we are very excited about this partnership and what this does for Top Shelf Brands moving forward."

Konvict Music was founded by its CEO, Aliaune Damala Badara Thiam, better known in the music scene as the rapper "Akon." Akon is one of two artists in the history of the Billboard Hot 100 to hold down the top two spots on the chart on two separate occasions. The company is a family affair as Akon's brother, Omar Thiam, is the President of Groovlyne/Konvict. Music has deep roots in the family which includes their father, who was a percussionist and worked with legends like James Brown and B.B. King. As veterans of the music business, the Thiam brothers understand the importance of working with people of good character and know that Big Tent co-founder Jeff Frieberger is a rarity.

"Music has always been a love for us and we've been very successful with it," said Omar Thiam.  "I've worked with Jeff for many years on various projects and one thing is certain, if he is behind a project, it will be successful for all of us.  He has a great reputation for doing good business in our industry and that doesn't come easy.  He has our full support and we are greatly looking forward to the many things we have lined up for Top Shelf and its brands with our many upcoming concerts, videos, and song projects.

Top Shelf Brands has arranged a launch party for both Besado Tequila and Dziaq Liqueur during the first week of March with the Groovlyne/Konlive team at one of Punta Cana's premier nightclubs, Club Jewel, recently opened by Akon. Akon is also set to release a new CD and both entities will be looking to take advantage of the new release with several co-promotions.

"This will be a party like no other to introduce these fresh brands to the world," says Omar Thiam. "We will have many celebrities and music artists in attendance and we will be shooting a concert video of the whole experience."

This partnership will give Top Shelf Brands not only the ability to open additional streams of revenues through traditional music marketing practices but also allow for product sales at concert venues and related retail establishments.  Additionally, the partnership with the Konvict Music family provides unprecedented music industry expertise and also gives TSB access to some of the best advisors and relationships in the music industry today with years of proven success.

"Recruiting the best experts in music only made sense as that gave us the ability to monetize most of our brand building efforts with Groovlyne via concerts, promotions, after parties and other events," Frieberger said. "This will be a key factor in generating additional streams of revenue for Top Shelf Brands while putting our brands on a marketing platform with which most cannot compete."

"All of our projects with Groovlyne are positioned to see a profitable return making this partnership a game changer," Frieberger continued. "In short, we're going to market our product with A-list celebrities and make money doing it. It's a no brainer."

About TSB:  www.drinktopshelf.com

Top Shelf Brands Holdings incubates, creates, markets and supplies branded alcoholic beverages with an initial offering of Tequila, Liqueur and Bourbon. Being a federally licensed importer and supplier of alcoholic beverages gives us a competitive edge. Top Shelf Brands is dedicated to "Incubating and Creating Brands People Talk About". Top Shelf Brands is positioned to capitalize on the $1 trillion spirits industry. Strong growth in the industry is anticipated primarily in the premium category.

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Top Shelf Brands Holdings, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Top Shelf Brands Holdings, Inc.

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