Top SAP Labs Executive Joins Saffron Technology

CARY, N.C., Feb. 15, 2012 /PRNewswire-iReach/ -- Saffron Technology, Inc., a privately held big data software analytics firm, announced the appointment of renowned Artificial Intelligence (AI) expert Dr. Paul Hofmann as Chief Strategy Officer.

Dr. Hofmann, formerly VP Research at SAP Labs, played a key role in developing SAP's highly regarded research program with top USA universities like Princeton, MIT, University of California at Berkeley, Cornell, Carnegie Mellon University, and Stanford.

Artificial Intelligence has always been a true passion for Hofmann, and at Saffron he will work to connect the corporate world with Saffron's leading edge Associative Memory technology.

"We are in the middle of the consumerization of AI," said Dr. Hofmann. "Saffron is the market leader in Associative Memories, having been named one of the top 5 Cool Vendors in Enterprise Information Management by Gartner, Inc., highlighted by Forrester Research, Inc. in The Dawning of the Age of BI DBMS, and recently listed by JMP Securities as among 100 Private Movers and Shakers in Big Data and Business Intelligence Space. With my strength in leveraging the value of technology in business, this is a unique opportunity to deliver the power of AI to the front lines of business".

Based in Los Gatos, CA., the appointment of Dr. Hofmann reflects Saffron's continued drive into the consumer brand space, from its traditional strengths in National Security and Manufacturing.

"Saffron's Associative Memory technology has been quietly solving hard predictive analytics problems in the relative shadows of National Security and Aerospace", according to Saffron CEO and co-founder Dr. Manuel Aparicio. 

"We are experiencing a wave of interest from analysts and consumer brands, as they realize that their traditional business intelligence (BI) applications do not fit in the world of Big Data. Enterprises need agile BI to unify diverse data sources for combined sense making, operational decision support, and prediction, especially when faced with fast-changing requirements. Saffron unifies and analyzes huge amounts of unstructured and structured data in real time. Paul is a trusted voice who can help customers understand how memory-based representation and reasoning delivers real-time intelligence, with a strong return-on-investment, throughout their organization".

About Saffron Technology, Inc.

Saffron, founded in 1999, is the world leader in Associative Memory technology.  Saffron's Natural Intelligence Platform, including SaffronMemoryBase™, is a market-proven cross-industry intelligence platform that supports real-time sense-making, decision support, and experience-based prediction. Customers apply Saffron to operational decision support, global risk management, market intelligence and more.  Saffron is designed to work with "big data" - high velocity, complex, unstructured data sources while providing the agility needed for continuous adaptation. Saffron combines semantics, statistics and context into a single representation of knowledge. Saffron customers are innovators, in academia, corporations, and government. They are engaged in high-stakes research, financial services, risk management, supply chain operations, national security and business development.

To learn more, visit www.saffrontech.com.

Saffron Technology, Inc. 
Phone: (919) 468-8201
Twitter: @saffrontech

James Kirk Saffron Technology, Inc., (919) 468-8201, [email protected]

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SOURCE Saffron Technology

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