TOMY Debuts 2016 Infant and Toddler Innovations Across Portfolio of Leading Brands

OAK BROOK, Ill., Oct. 16, 2015 /PRNewswire/ -- TOMY, a leading global designer, producer and marketer of innovative, high-quality infant and toddler products, unveils its 2016 collection of inspired new parent essentials across its comprehensive portfolio of brands including The First Years, Boon, JJ Cole, Lamaze, Bumbo and TOMY Toddler Toys. Making their debut at the ABC Kids Expo 2015 (booth #1501), new introductions tackle mealtime, bath time and playtime, delivering TOMY's signature ingenuity to help make life easier, more beautiful and more smile-worthy for today's parents.

"Our infant and toddler brands continue to grow because we understand and address the diverse needs of today's parents," says Willie Wilkov, Chief Marketing Officer of TOMY International. "Our unique new product development process focuses on leveraging consumer insights to solve parenting challenges with the goal of making the world smile." 

Look for TOMY's 2016 introductions, in both proprietary and licensed lines, to make parents happy while making headlines in the juvenile products industry in 2016. Brand highlights include:

Boon — A leader in infant feeding with its iconic GRASS drying rack, Boon continues to deliver problem-solving ingenuity with the introduction of SNUG - a universal silicone lid that lets parents turn the cups they already own and love into a spill-proof sippy. Simple yet effective design is Boon's passion and it can be seen in mealtime innovations including the SPAN Dishwasher Net, which keeps more items in place than a typical dishwasher basket, and the on-trend BENTO Lunch Box, styled in an assortment of whimsical animal characters. Boon also has designs on making bath time beautiful and fun with new bath toy introductions, including COGS spinning gears, TONES musical bath boats, and CHOMP the Hungry Whale.

The First Years helps parents prepare for the unpredictable moments life throws at them on the wild journey of parenthood. New licensed mealtime products featuring kid-favorite characters include a collection of Simply Spoutless cups that allow kids to drink from anywhere around the rim, and an Activity and Feeding Seat to keep restless little ones entertained during meal prep. New licensed bath products make sudsing up more fun and more safe, and include a tea set, basketball toy, drain covers, spout covers, storage and – of course – squirt toys!  Finally, The First Years will launch a new, stylish Super Chill cup line designed exclusively to coordinate with a major retailer's infant plan-o-gram, appealing to today's fashion-forward parent.

JJ Cole — Registry-essential JJ Cole Bundleme debuts a new cable knit sweater pattern that adds smart style to parents' travel ensembles and is perfect for chilly outdoor adventures with baby. Fashionable fabric patterns adorn new diaper bags packed with functional features in a chic Freeman Tote, a Messenger Bag with an all-around zipper for easy resizing, and a Beach Tote for sand-free summer trips. The Little JJ Cole Collection for active toddlers expands to offer an adorable Harness Backpack to keep kids within reach, a Sleeping Bag Backpack perfect for overnight trips, and Storage solutions (Short Box, Tall Box and Hamper) perfect for tidying toys, books, laundry and other toddler essentials. Also debuting in 2016 is an innovative Nexus Carrier offering the comfort of a wrap style baby carrier with the support of a standard carrier. 

Lamaze — The original and still the best, Lamaze toys spark creativity, inspire daily discoveries and support healthy sensory development. Look for new Lamaze items – chock-full of hidden surprises to delight and engage baby – that are perfect for "together time" between parents and baby, as well as for encouraging baby to explore on his/her own. The new Freddie the Firefly Deluxe Gym features two arches, a play mat and eight different accessories. New introductions from the Lamaze Clip & Go line, incorporating signature developmental features with cute whimsical characters, include a Chipmunk with acorn rattle, and Olly Oinker that makes baby pig sounds. New products in the Creative Learning line include a Musical Penguin that encourages sound discovery through melodies and instruments, and the Mix & Match Caterpillar with eight different stuffed plush segments for baby to assemble in any order.

TOMY Toddler Toys get busy toddlers up and moving and bring out the laughter in their everyday play. Items debuting in 2016 include the Sort & Pop Spinning Top that encourages shape matching, a Plug & Play Bath Boat with a wind-up motor that squirts, sprinkles, spins and pours, and a Paddling Puppy that teaches water confidence.

Bumbo — Category leader, Bumbo, spotlights its 3-in-1 Multi Seat, designed to grow with kids from floor seat to feeding seat to booster seat and beyond. Parents can rely on the Bumbo Multi Seat as soon as baby can sit unassisted through age four! It features a signature foam pad that can be removed to create more leg room for growing toddlers; and the included, removable tray stores conveniently in the back of the seat.

About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY®, Ertl® and Battroborg™ brands as well as products for parents, infants and toddlers marketed under its The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokemon, Chuggington, Sonic the Hedgehog, Lamaze, Inside Out, Miles from Tomorrowland, The Good Dinosaur, Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to inspire and fulfill the dreams of children and parents worldwide. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

SOURCE TOMY International

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