Tommy Bahama Announces Jack Terry From Key West, FL as the Winner of the First-Ever Tommy Bahama Rumologist™ Search

SEATTLE, Oct. 12, 2011 /PRNewswire/ -- After more than three months of competition and thousands of votes cast via Facebook, Tommy Bahama is excited to announce that Jack Terry from Key West, FL is the first-ever Tommy Bahama Rumologist™.  What began as a nationwide search, soon narrowed down to a Top 20 then Top 10, and finally a group of five very worthy finalists from across the country vying for the coveted new title. "This was an incredibly exciting experience for us, as well as very rewarding to see the voting public get involved and excited along the way," explains Rob Goldberg, Senior Vice President of Marketing and Restaurants for Tommy Bahama. "We embarked on this journey with the hope that we would truly find an individual which embodied everything we wanted in our Rumologist, and with Jack Terry, we found him."

Now that Jack Terry has become the Tommy Bahama Rumologist, he will begin to experience the unique lifestyle and adventure that can only come from the company with the motto: Make Life One Long Weekend. "We plan on having our Rumologist share his love, passion and knowledge about rum with not only our team, but the public at large," adds Goldberg.  "We will get to work immediately creating new rum-inspired cocktails, culinary pairings and hosting events at our locations across the country with Jack as the host."  

"Tommy Bahama says that life is one long weekend and that's how I live my life," says Jack Terry, the new Tommy Bahama Rumologist. "This is something I've been training for my entire life.  Now I can create a whole new generation of rum drinkers.  It's amazing to think I can influence others as the new Tommy Bahama Rumologist."

Since launching the Rumologist search, over 13,000 new people are now following Tommy Bahama on Facebook.  "This search for the Rumologist has shown us how important it is to engage our fans. We hope to use this experience as a spring-board for many exciting new distinctive and unique social media initiatives," notes Goldberg.

MEDIA CONTACT:  
Wagner/Junker Agency
Kris Ferraro:  [email protected]: 323-461-1011
Michelle Loosbrock: [email protected]: 702-287-4130
Jeff Wagner:  [email protected]:  323-461-1011

SOURCE Tommy Bahama

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