Time Warner Cable & Univision Announce Univision's Airing of the 2010 FIFA World Cup(TM) Games on Lo Mejor On Demand(TM) at Event With Legendary 'Sabado Gigante' Host Don Francisco
For the first time ever, Time Warner Digital Cable customers will be able to relive the whole tournament on Lo Mejor On Demand™ - 24hrs after each game airs and a month after the final match
NEW YORK, May 12 /PRNewswire/ -- Time Warner Cable (NYSE: TWC) and Univision Communications, Inc., today announced the availability of Univision's exclusive Spanish-language airing of the 2010 FIFA World Cup™ games on Lo Mejor On Demand™ (LMOD), Time Warner Digital Cable's first Hispanic Free On Demand (FOD) channel with original Spanish-language content from the top Hispanic networks. Games will be available on demand from June 12 to August 11, 2010.
To honor Hispanics' everlasting passion for soccer, Time Warner Cable Deportes and Univision will also host a grand event at The Home Depot Center Tennis Stadium in Los Angeles on May 14 to bring the longest running show in the world and America's #1 entertainment/variety program, Univision's "Sabado Gigante" (Giant Saturday), to the public in the area of Los Angeles. To celebrate the anticipation for the upcoming 2010 FIFA World Cup™ games, legendary Univision personality Don Francisco will broadcast a special taping of his show. Guest appearances will include "Sabado Gigante's" "El Chacal" and La Cuatro, as well as a special musical performance.
"We are thrilled to kick off our Time Warner Cable Deportes' campaign with the sports programming Hispanics are most passionate about and the world's most epic tournament," said Sam Howe, Chief Marketing Officer for Time Warner Cable. "At Time Warner Cable we are dedicated to offering our Hispanic customers the content they love the most, which is why we are proud to enable them to experience all 64 games on their schedule."
"We are proud to partner with Time Warner Cable to bring our audience the excitement of the biggest sporting event in the world when they want it," said Tonia O'Connor, executive vice president, Distribution Sales and Marketing, Univision Communications Inc. "Time Warner Cable Digital customers will also be able to watch the live games on Univision HD and TeleFutura HD, which will further enrich their viewing experience."
Lo Mejor On Demand is available at no extra cost to Time Warner Digital Cable customers in Los Angeles, San Diego, Texas, New York City, Carolinas, and the North East regions. Univision's Spanish-language airing of all 64 2010 FIFA World Cup™ games will be available on LMOD 24 hours after they air and a month after the final match in addition to all of Mexico's first round games, including the inaugural match between Mexico and South Africa, and the semi-finals and final matches in HD. Additional programming on LMOD includes popular Univision TeleFutura and Galavision programs like "El Show de Cristina", "Escandalo TV" (Showbiz TV), "Sabado Gigante", "Solo Boxeo" (Just Boxing), "Republica Deportiva" (Sports Republic), "Nuestra Belleza Latina" (Our Latin Beauty), "Premios Juventud" (Youth Awards) and "Don Francisco Presenta" (Don Francisco Presents), to exclusive behind-the-scenes interviews and much more.
To see highlights from the Los Angeles event and experience anytime access to Univision programming, Los Angeles Digital Cable customers can tune in to Lo Mejor On Demand™ on channel 1 on Time Warner Cable after May 21. In addition, customers can visit timewarnercable.com/espanol and visit the "Mi Cultura" section for more information.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.
About Univision Communications, Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company's platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Movil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
About The Home Depot Center
The Home Depot Center is southern California's home of world-class competition and training facilities for amateur, Olympic, collegiate and professional athletes. The $150 million, privately financed facility was developed and is operated by AEG Facilities on a 125-acre site on the campus of California State University, Dominguez Hills (CSUDH) in Carson, California. The Home Depot Center features an 8,000-seat tennis and boxing stadium, a 27,000-seat stadium for soccer, rugby and other athletic competitions and outdoor concerts, a 10,000-seat facility for track & field and a 2,450-seat indoor Velodrome for track cycling. The Home Depot Center is home to two Major League Soccer teams, the Los Angeles Galaxy and Chivas USA. Named an Official U.S. Olympic Training Site, The Home Depot Center is also home of the United States Tennis Association's (USTA) High Performance Training Center, the national team training headquarters for the U.S. Soccer Federation (USSF) and Athletes' Performance, an international training center for elite and professional athletes. For more information, please visit www.homedepotcenter.com.
SOURCE Time Warner Cable
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article