Three New Wins for TEAS' TEA® at the North American Tea Championship 2013

1st Place for Unsweetened TEAS' TEA Green Tea and TEAS' TEA half & Half Green Tea with Lemonade

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Jun 10, 2013, 08:30 ET

NEW YORK, June 10, 2013 /PRNewswire/ -- ITO EN (North America), INC., the world's leading purveyor of green tea leaves and tea beverages, is pleased to announce that TEAS' TEA® has been recognized with three new awards in the Iced Tea Category at the 2013 North American Tea Championship. Winning two (2) first place awards in the Ready-to-Drink Green Tea Category, the TEAS' TEA Green Tea(Unsweetened) won in the Unflavored/Unsweetened category and TEAS' TEA half & Half Green Tea with Lemonade in the Sweetened category. The half & Half Green Tea with Peach won 3^rd place in the Flavored Green Tea category.

Produced by the World Tea Media, the entries in The North American Tea Championship are judged by a panel of professional cuppers, leading retail buyers of tea and restaurateurs and assessed through blind organoleptic analysis of the following characteristics: flavor, mouthfeel; color; clarity & balance. The ratings of each characteristic are calculated on an overall numerical value on a 100 point-scale, with winners determined by rank.

"We are honored to be recognized for the clarity and taste of our tea. To be recognized with three more awards for our TEAS' TEA line, only affirms our commitment to producing high quality products that uphold our five guiding principles at Natural, Healthy, Delicious, Safe and Well-designed."

TEAS' TEA, Only the Purest Tea is an award-winning line of all-natural ready-to-drink beverages meticulously brewed with premium whole loose leaf teas. Brewed with a proprietary filtration method that reduces the sediment creates a refreshing clean finish as well as drawing out from the tea leaves the natural occurring tea antioxidants. Offering a naturally unsweetened tea with zero calories as well as a healthier version of the American classic beverage -Half & Half, the TEAS' TEA half & Half is brewed with green tea instead of the traditional black tea and is lower in calories with only 50 calories per serving.

For more information on the entire line of ITO EN products, please visit www.itoen.com.

About ITO EN (North America)

ITO EN (North America), INC.,a subsidiary of ITO EN,LTD., is the nation's leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award-winning tea lines in the U.S.,including: TEAS' TEA, Traditional Japanese Tea(Oi Ocha-Japan's #1 Selling Green Tea) and ITO EN Shots. Voted as "Best Tea" in New York City's Zagat's Gourmet & Entertainment Guide and hailed as "Model Tea" by Beverage World Magazine, ITO EN is dedicated to creating an authentic green tea culture in the United States. Committed to products that embody the company's five principles of Natural, Safe, Healthy, Well-designed and Delicious, ITO EN is uniquely positioned as a pioneer and innovator in the tea industry.

SOURCE ITO EN