This Morning's Winning Pizza Hits Domino's Menus

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Feb 27, 2013, 03:44 ET

LONDON, February 27, 2013 /PRNewswire/ --

A pizza with real television pedigree takes pride of place today on menus at Domino's stores all across the UK. The Chimichurri™ pizza, created by Maria Tyrrell from High Wycombe, won a national competition run by ITV's flagship award-winning daytime TV show This Morning, in conjunction with Domino's Pizza.

(Logo: http://photos.prnewswire.com/prnh/20121012/567789 )

To celebrate Maria headed to the Domino's store at High Wycombe - Loudwater - to cook up the very first Domino's version of her winning Chimichurri™ pizza. With the ITV cameras in tow the competition winner proudly rolled up her sleeves and applied her skills to the pizza which features chicken, yellow and red peppers, and Chimichurri™ sauce.

Maria said: "It's fantastic to see my creation now on the Domino's menu! Food is a massive part of my family - my grandmother was a cordon bleu chef and my parents and brother run an Argentine restaurant in Middlesex so I've always loved cooking and using my Argentinean heritage in recipes. When I saw this competition, I just had to enter."

The competition, which was held in November, invited This Morning viewers to submit pizza topping ideas to create the People's Pizza. The tastiest pizza ideas were whittled down to just three by a panel of experts including This Morning's Phil Vickery, star of The Only Way is Essex, Mario Falcone, and Domino's new product development chef, Chris Denoven. Maria Tyrrell was announced as the winner in a public vote live on This Morning.

The pizza was a favourite of presenter Holly Willoughby, who commented at the time of the winning announcement, "Well done Maria! I would've been happy with any of them, but I did like that one I have to say - that was the one I thought was the nicest."

Simon Wallis, sales and marketing director for Domino's Pizza, said: "We are delighted to have been associated with this competition on ITV's most iconic daytime TV show and are delighted that the pizza has now launched on our menus."

To view the winning moment, click http://www.itv.com/thismorning/food/peoples-pizza-winner-reveal/. For information on This Morning, visit http://www.itv.com/thismorning. For more details on Domino's Pizza log onto http://www.dominos.co.uk.

Notes to Editors

Domino's Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino's Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino's Pizza stores in Germany. In September 2012, the Group acquired the master franchise for Switzerland, Luxembourg and Liechtenstein and an option to acquire the Master Franchise Agreement in Austria prior to the end of 2014.

As at 30 December 2012, there were 805 stores in the UK, Republic of Ireland, Germany and Switzerland. Of these, 621 stores are in England, 51 are in Scotland, 32 are in Wales, 20 are in Northern Ireland, one is on the Isle of Man, two are mobile units, 48 are in the Republic of Ireland, 18 are in Germany and 12 are in Switzerland.

Founded in 1960, Domino's Pizza is one of the world's leading pizza delivery brands. Through its primarily franchised system, Domino's Pizza operates a global network of more than 10,000 Domino's Pizza stores in 73 international markets. Domino's Pizza has a singular focus - the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at http://www.dominos.co.uk, in the Republic of Ireland at http://www.dominos.ie and in Germany at http://www.dominos.de. In addition, mobile customers can order by downloading Domino's free iPhone, iPad and Android apps.

For more information, please contact:
Danny Bowles
The Domino's Pizza Press Office
Domino's Pizza Group Ltd
Tel: +44(0)1908-580-564
E: [email protected]

SOURCE Domino's Pizza