thinkproducts Founder and CEO Lizanne Falsetto to be Honored for Leadership at National Association of Women Business Owners Luncheon

LOS ANGELES, March 8 /PRNewswire/ -- When every industry – including natural foods – was challenged by the recent economy, thinkproducts' CEO Lizanne Falsetto went beyond weathering the storm.  She led a dynamic company evolution that includes a full line of sugar- and gluten-free protein bars, dessert bars and other natural weight-management foods. On March 19, she'll be recognized for extraordinary leadership by the National Association of Women Business Owners (NAWBO).

As CEO of thinkproducts, Falsetto founded the company in 1999.  She has since grown the business into a multi-million dollar industry leader while raising two children and being an active philanthropist.  Her most recent product – thinkThin Bites – are an ideal source of nutrition for Americans whose time is stretched thinner than ever.

"I am honored to receive such a prestigious award and hope my brand's success during a challenging economic climate can inspire people to launch their own ventures – not to mention take simple steps toward a naturally healthy lifestyle," said Falsetto. "Americans are taking 2 to 3 jobs just to support their families, so finding time to eat good foods and instill healthy habits for everyone at home can be a real challenge.  At thinkproducts, we are creating a convenient way to get most of the day's requirement of protein, vitamins and minerals."

Falsetto's efforts go beyond encouraging good health.  She is actively helping to save lives and through thinkPrevention, her company raised more than $350,000 to fund research and education related to Cancer, Child Obesity, Diabetes, and Celiac disease.

Falsetto looks forward to working with her colleagues at the NAWBO to improve economic conditions for women entrepreneurs throughout Southern California in 2010.  "The organization provides an important forum for businesswomen to collaborate and lead positive social and policy changes that will benefit our next generation of innovators throughout America," said Falsetto.

The Annual NAWBO-LA Leadership and Legacy Awards Luncheon honors top achievers among women entrepreneurs and community leaders who have established a legacy of entrepreneurial excellence and contributed significantly to the community.

About thinkproducts

thinkproducts is the leading all-natural weight management brand sold nationwide. Its premier product, the thinkThin bar, is the only all-natural, high-protein bar on the market that contains 0g of sugar and is gluten-free. The company's newer products - thinkThin dessert bars and 100-calorie thinkThin bites - were created with those same healthy weight management benefits in mind. thinkproducts is dedicated to spreading awareness about the advantages of a healthy lifestyle. Through their philanthropic division thinkPrevention, the company continues to donate funds in support of those organizations that are committed to research and education for Diabetes, Cancer, Childhood Obesity and Celiac Disease. For more information, please visit www.thinkproducts.com.

SOURCE thinkproducts

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