The Yolanda Adams Morning Show and Radio One Gospel Stations Raise More Than $1 Million in National Radiothon Benefiting St. Jude

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St. Jude Children's Research Hospital

Apr 13, 2011, 03:06 ET

Fourth annual Radio One/St. Jude Radiothon reached listeners in 11 markets across the country

MEMPHIS, Tenn., April 13, 2011 /PRNewswire-USNewswire/ -- Radio One, Inc. (NASDAQ: ROIAK and ROIA) announced the fourth annual Radio One/St. Jude Radiothon, featuring the Yolanda Adams Morning Show, raised $1,109,351 for St. Jude Children's Research Hospital^®, the nation's top children cancer hospital. Held on Thursday, March 31, the fundraiser was broadcast on Radio One affiliate stations in 11 cities across the United States. Since 2008, the Radio One/St. Jude Radiothon has raised more than $4 million in cash and pledges through the support of Radio One stations and the Yolanda Adams Morning Show.

(Photo: http://photos.prnewswire.com/prnh/20110413/DC82733)

Throughout her show, Yolanda Adams and her co-hosts Minister Anthony Valary and Marcus D. Wiley encouraged listeners to donate to St. Jude. Adams interviewed St. Jude patients Jalise and Emmanuel and their families who shared their personal stories and reasons why donations are so important to the lifesaving treatment and cutting-edge research conducted at St. Jude.

"It's been four years of heartfelt service with St. Jude and The Yolanda Adams Morning Show," said Adams. "Our family of listeners never disappoint. They always come through by sharing their time and donating to this great organization. I am so fortunate to be a partner with St. Jude, which is truly making a tremendous difference in the world."

At the conclusion of the morning show, the 11 participating affiliate markets continued the radiothon into the afternoon through the commitment of local on-air personalities. Participating stations were located in Houston, Texas; Atlanta, Ga.; Raleigh and Charlotte, N.C.; Cleveland and Cincinnati, Ohio; Richmond, Va.; Detroit, Mich.; Philadelphia, Pa.; Indianapolis, Ind. and Washington, D.C.

In Atlanta, syndicated radio host CoCo Brother broadcast live during a "mall takeover" at Stonecrest Mall which featured a live performance from gospel artist Kirk Franklin. CoCo Brother shared with the live mall audience and radio listeners highlights from his recent visit to St. Jude and challenged everyone to give to fight childhood cancer and other deadly diseases.

"Thank you to Yolanda Adams, her dedicated staff, CoCo Brother and all Radio One stations and their generous listeners who helped to make this another remarkable fundraising event for the kids of St. Jude," said Richard C. Shadyac, Jr., chief executive officer of ALSAC, the fundraising organization of St. Jude. "On behalf of the patients and families of St. Jude, I want to thank everyone who was inspired to embrace our mission finding cures and saving children. We are so grateful for your support."

Several celebrities around the country volunteered during the national radiothon by answering phones and speaking with radio personalities about St. Jude. Participating celebrities included actress Kim Fields and R&B singer Musiq Soulchild.

Donations can still be made towards the Radio One/St. Jude Radiothon by calling 1-800-411-9898.

About St. Jude:

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. St. Jude was named the nation's top children's cancer hospital in the 2010-11 Best Children's Hospitals rankings published by U.S. News & World Report. For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude.

About Radio One:

Radio One, Inc. (http://www.radio-one.com/) is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation's largest radio broadcasting companies, currently owning 53 broadcast stations located in 16 urban markets in the United States. As a part of its core broadcasting business, Radio One operates syndicated programming including the Russ Parr Morning Show (http://www.therussparrmorningshow.com/) the Yolanda Adams Morning Show (www.syndication1.com/yolanda.htm), the Rickey Smiley Morning Show (www.syndication1.com/rickey.htm), CoCo Brother Live (www.syndication1.com/coco.htm), CoCo Brother's "Spirit" (www.syndication1.com/coco.htm) program, Bishop T.D. Jakes' "Empowering Moments" (www.syndication1.com/td.htm), the Reverend Al Sharpton Show (www.syndication1.com/al.htm), and the Warren Ballentine Show (www.syndication1.com/warren.htm). The Company also owns a controlling interest in Reach Media, Inc. (http://www.blackamericaweb.com/), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner. Beyond its core radio broadcasting business, Radio One owns Interactive One (http://www.interactiveone.com/), an online platform serving the African-American community through social content, news, information, and entertainment, which operates a number of branded sites, including NewsOne, TheUrbanDaily, HelloBeautiful, Community Connect Inc. an online social networking company, which operates a number of branded sites, including BlackPlanet, MiGente, and AsianAvenue, and an interest in TV One, LLC (http://www.tvoneonline.com/), a cable/satellite network programming primarily to African-Americans.