"THE X FACTOR" MyStudio Video Auditions Extended Thru May 8th

LOS ANGELES, April 29, 2011 /PRNewswire/ -- Studio One Media, Inc. ("Studio One") (OTC.BB: SOMD) a leading edge entertainment & technology company, today announced that THE X FACTOR, the highly anticipated singing competition series debuting this fall on FOX, extends its video auditions for an additional week. Originally scheduled to close on April 30, the unprecedented and specially built high-definition recording studios from MyStudio will now remain open until Sunday, May 8. MyStudio audition booths are located nationwide in Honolulu, HI, Phoenix, AZ, Nashville, TN, Anchorage, AK, Kansas City, KS, and Denver, CO.

(Photo:  http://photos.prnewswire.com/prnh/20110429/LA92331)

"We are thrilled that the MyStudio auditions for THE X FACTOR will continue through May 8th at our MyStudio HD recording studios," said Larry Ryckman, founder and CEO, MyStudio. "With such a great turn out and so much talent yet to be discovered, we're confident the extra time will bring forth more of the country's best to THE X FACTOR."

Until May 8, anyone 12 years old or over – both solo artists and vocal groups – will have the opportunity to use the state-of-the-art studios to audio and video record their a cappella audition and state why they think they have what it takes to be a global superstar.

While THE X FACTOR has held live auditions in five cities, with one more in Dallas, Texas on May 26, the unprecedented audition studios allow hopefuls in separate cities the chance to audition if they weren't able to make it to the open calls. THE X FACTOR is the first singing competition show to utilize these state-of-the-art recording studios, giving more people the chance to become a global superstar and win a $5 million recording contract with Syco/Sony Music. To date, more than 56,000 attendees have participated in THE X FACTOR booth auditions nationwide.

If selected by producers to move forward in the competition, those hopefuls who have recorded their audition in MyStudio booths will advance to the next round of callbacks and will be offered the opportunity to continue their audition, in person, in Dallas on May 26.   

"I am very excited that we have extended the video auditions deadline," said Simon Cowell. "We have received so many great quality MyStudio video auditions from people who weren't able to make it to a live audition that I encourage more people to go to their local MyStudio audition booth and create their X FACTOR audition immediately."

Visit www.fox.com/theXfactor or call toll-free 855-345-5678 for eligibility requirements, the latest news on the audition studios and to sign up to receive audition information. All auditioners should go online to MyStudio.net/xfactor to confirm eligibility and review THE X FACTOR / MyStudio Audition Video Submission Terms and Conditions.

MyStudio audition booths for THE X FACTOR are located in the following cities:

CITY /LOCATION
Honolulu, HI
 Pearlridge Center Uptown
98-1005 Moanalua Rd.
Aiea, HI 96701  
Click for Map
*Located near See's Candies
Mon-Sat: 10:00 AM-9:00 PM
Sun: 10:00 AM-6:00 PM

Phoenix, AZ
Arizona Mills
5000 S. Arizona Mills Cir.
Tempe, AZ 85282
 Click for Map
*Located near GameWorks
Mon-Sat: 10:00 AM-9:00 PM
Sun: 11:00 AM-6:00 PM

Nashville, TN
Coolsprings Galleria
1800 Galleria Blvd.
Franklin, TN 37067
Click for Map
*Located near Dillard's
Mon-Sat: 10:00 AM-9:00 PM
Sun: 12:00 PM-6:00 PM

Anchorage, AK
Dimond Center
800 E. Dimond Blvd.
 Anchorage, AK 99515
Click for Map
*Located near Zumiez
Mon-Sat: 10:00 AM-9:00 PM
Sun: 11:00 AM-6:00 PM

Kansas City, KS
Oak Park Mall
11149 W. 95th St.
Overland Park, KS 66214
Click for Map
*Located near Macy's
Mon-Sat: 10:00 AM-9:00 PM
Sun: 11:00 AM-6:00 PM

Denver, CO
Colorado Mills
14500 W. Colfax Ave.
Lakewood, CO 80401
Click for Map
*Located near AMC Theatres
Mon-Sat: 10:00 AM-9:00 PM
Sun: 11:00 AM-6:00 PM

In a departure from other singing competition series, the first time a contestant auditions for THE X FACTOR judges, he/she will do so in front of an audience of thousands – raising the stakes and increasing the pressure to impress not only the judges, but also a potential legion of fans. This will be the ultimate test to prove they have the vocal ability, charisma and stage presence that it takes to become a global superstar and win an unprecedented $5 million recording contract with Syco/Sony Music.

Antonio "L.A." Reid, former Chairman of Island Def Jam Music Group and one of the most influential names in music today, will join Simon Cowell on the THE X FACTOR judging panel. Pepsi will serve as an official sponsor of THE X FACTOR. The comprehensive sponsorship includes an extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements; and an immersive content experience online.

THE X FACTOR is produced by Syco Television and FremantleMedia North America. Simon Cowell, Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.

About MyStudio® HD Recording Studios

The award-winning MyStudio is the brain child of technology and entertainment entrepreneur Larry Ryckman. MyStudio is a self-contained, state-of-the-art, audio/video recording studio that offers true professional recording studio-quality audio and HD broadcast-quality video with an ease, economy and convenience never before available. MyStudio eliminates the high cost and technological and logistical barriers inherent in the creation of high-quality online video content thereby opening up a new world of opportunities for the creation of user-generated video content by amateurs and professionals alike.

MyStudio can be used to create videos for music, modeling, comedy, dating, job resumes, auditions, personal messages and greetings. A recording session for up to five minutes costs only $20. Using Hollywood-style green screen technology, MyStudio users can choose from over 1,000 HD virtual backgrounds for their videos or they can upload their own custom backgrounds. In addition, MyStudio offers thousands of licensed karaoke tracks from EMI Music Publishing and Universal Music Publishing and others thereby allowing consumers to legally create music videos for public viewing on-line. Within minutes of recording, videos are automatically uploaded to the MyStudio.net website, which offers free member profile pages and video sharing in a social networking environment. At MyStudio.net, members can enter contests, receive free DVDs of their videos, download MP3 audio files, access embedded codes.

MyStudio, Inc., is owned and operated by Studio One Media, Inc. ("Studio One") (OTC.BB:SOMD).

Forward-Looking Statements

This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  These statements are based on the current expectations or beliefs of management of Studio One Media, Inc. and are subject to uncertainty and changes in circumstances.  Actual results may vary materially from those expressed or implied by the statement herein.  They are neither statements of historical fact nor guarantees or assurances of future performance.  Important factors that could cause actual results to differ materially from the statements made herein are:  (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to receive stockholder approval of certain actions, if required, (3) failure to compete in a rapidly changing marketplace, (4) failure to retain key employees, (5) failure to raise adequate capital to support the growth and operations of the Company, and (6) other factors affecting the operation of the business of Studio One.  More detailed information about these and other factors that may affect current expectations may be found in filings by Studio One as applicable, with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q.  Any forward looking statement contained in this press release by Studio One speaks only as of the date on which it is made.  Studio One is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

About "THE X FACTOR"

Since its debut in 2004, "THE X FACTOR" has remained the U.K.'s #1 program for the last seven years, peaking with an audience of 21 million with 65% audience share for its 2010 finale. The format swiftly broke similar records around the world, where local versions have consistently rated #1 in 15 territories, with a worldwide audience now well over 100 million. In Denmark, it has ranked #1 for the last four years, peaking with an 80% share of the audience. In Colombia, it has consistently ranked #1 with a 75% share of the audience. Additionally, "THE X FACTOR" consistently delivers a 50% to 65% share of the viewing audiences in Greece, Hungary, Netherlands, France and Italy – with the highest percentage of these shares in A15-34. In some markets, "THE X FACTOR" has increased the channel average demographic by up to 250%. The series has received numerous honors worldwide, including three BAFTA awards, numerous NTA awards and the coveted Rose d'Or. In the U.K., an unprecedented 1.5 million iTunes downloads were made from "THE X FACTOR" contestant performances in 2010. Globally, more than 100 million records have been sold by artists launched through the series, including over 90 #1 singles and albums and 150 Top Ten records.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Battery Records, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, J Records, Jive Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

About Syco/Simon Cowell

Syco, with offices in London and Los Angeles, is a global music, television and film production joint venture between Simon Cowell and Sony Music Entertainment. Syco Television owns and produces the BAFTA Award-winning "THE X FACTOR," which has topped the charts around the world. Syco Television is also the owner of the "Got Talent" television format. Versions of both "THE X FACTOR" and "Got Talent" are co-produced by Syco, and are shown in more than 70 countries and have won multiple awards including national television awards and BAFTAs.

Syco is also the record label home for such diverse international recording stars as Leona Lewis and Il Divo. Cowell has worked with artists selling more than 200 million albums and delivering more than 180 No. 1 records. Britain's Got Talent in 2009 launched the global singing career of Susan Boyle. Her debut Syco album sold over 8 million units in six weeks, making it the world's biggest-selling album of 2009 and the fastest-selling album in history and a total of 20 million records to date.

In 2009, Cowell was named No. 1 in Hollywood Reporter's Top 50 Most Powerful in Reality TV and Entertainment Weekly's Top Entertainer of the Year. In 2010 Simon Cowell was awarded Variety International's Humanitarian Award for his extensive charitable work, The Rose d'Or Golden Jubilee Award and BAFTA's Special Award in recognition of his outstanding contribution to the entertainment industry and development of new talent. He also appeared on Time Magazine's list of Most Influential People in the World and was awarded the International Emmy Founders Award.

About FremantleMedia North America

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon AMERICAN IDOL (FOX), "America's Got Talent" (NBC), "What Chilli Wants" (VH1), "Hole In The Wall" (Cartoon Network), "Jump City: Seattle" (G4), "Let's Make A Deal" (CBS), "Family Feud" (syn), "The Price Is Right" (CBS) and the much-anticipated THE X FACTOR for Fall 2011.

[EDITOR'S NOTE: For more information on THE X FACTOR, please visit http://foxflash.com/div.php/main/page?aID=1z2z2z325.]

SOURCE Studio One Media, Inc.

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