The World's Most Popular Game Candy Crush Saga Launches on 'Kakao Talk' in Korea

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Sep 13, 2013, 09:06 ET

SAN FRANCISCO and LONDON, Sept. 13, 2013 /PRNewswire/ -- King, the world's leading cross-platform, bite-sized games company, today announces the launch of 'Candy Crush Saga for Kakao', the Kakao game platform version of their hit casual game Candy Crush Saga. This is a significant partnership, exclusive to the Korean market, that will see the world's most popular casual game launching on Korea's leading free mobile messenger application, a platform which has more than 110 million users.

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Already played by over 15.5 million people across the world each day on Facebook, where it is the number one game, and played over 700 million times a day on Android and iOS devices, Candy Crush Saga's global growth continues with this launch on Kakao.

Candy Crush Saga offers a unique and social way of playing match-3 puzzles by providing users with multiple layers of excitement and enjoyment. With well over 400 levels packed with enticing challenges, delivered in manageable 'bite-sized' portions and complimented by slick and colourful production, this game has proven universal appeal.

"In 'Candy Crush Saga for Kakao' King has developed exclusive features that specifically fit to the mobile messenger based SNS 'Kakao Talk' and bring a unique and fun social gaming experience to its millions of subscribers across Korea," said Tommy Palm, Games Guru at King. "For the first time Kakao users will be able to fully immerse themselves in all aspects of the social world of Candy Crush Saga, from sending requests to friends via 'Kakao Talk's' chat, to sharing quirky emoticons which have been exclusively developed for Kakao."

Kakao's Game Business Director, Seung Whan Vahn said: "We're extremely excited to have the world's biggest game, Candy Crush Saga, launch on Kakao and are confident it will be as loved by the Kakao community as it is by the rest of the world."

About King:

King is the world leader in cross-platform, bite-sized games, with more than 1 billion gameplays per day globally. King offers 150 exclusive games in 14 languages through mobile, Facebook and the website www.king.com. The company has offices in Barcelona, Bucharest, London, Malta, Malmo, San Francisco and Stockholm. For more information, visit http://about.king.com.

About Kakao:

Kakao provides the Korean number one mobile messenger 'Kakao Talk', and photo sharing SNS 'Kakao Story'. Based on overwhelming user traffic and network, Kakao connects the entire Korean population; 'Kakao Talk' is now positioned as a smart connector in this smart mobile era. Also it is leading the innovation by being the first company in the world that expands to diverse mobile specialized business areas such as marketing, commerce, gaming, fashion, etc.

Kakao is following the spirit of coexistence where everyone wins and wins in this new mobile ecosystem that Kakao is creating. Beyond local territories Kakao is being spotlighted in foreign lands as an emerging global mobile platform.

CONTACT: Paul Brady, [email protected]

SOURCE King