The Tape Stops Here: Generation Tux is Revolutionizing Tuxedo & Suit Rentals with eTailor Tapeless Measuring System

Say goodbye to the tape measure and hello to eTailor

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May 10, 2017, 11:41 ET

LOUISVILLE, Ky., May 10, 2017 /PRNewswire/ -- Generation Tux, the online tuxedo and suit rental destination founded by George Zimmer, has announced that they have removed the tape measure from their fitting process using a new algorithm that accurately determines a person's measurements based on a series of questions.

"Removing the tape measure is a giant leap forward in terms of speed, accuracy and convenience. Our customers can now complete the entire rental process in under 5 minutes, anytime, anywhere, with Internet access as the only requirement," said Brian Webb, Chief Technology Officer.

Knowing that there is human error in hand measuring, they knew there had to be a better way to provide accurate measurements and the right fit for the biggest day in their customer's lives. They used millions of data points collected from previous customers of both Generation Tux and their mobile tailoring service, zTailor, to create a more seamless method for the measuring and fitting process.

CEO and menswear legend, George Zimmer is confident in this next evolution of the tuxedo and suit rental industry. "Since I started measuring guys in 1973 the main problem in the accuracy of measuring men's clothing is the tape measure; we have eliminated it. Our new algorithm is able to instantly predict measurements more accurately than a tailor," Zimmer said.

On top of the cutting-edge technology stack Generation Tux has already brought to the tuxedo and suit rental industry, eTailor will be the latest ground-breaking technology to hit the online tuxedo rental industry where competitors, such as Men's Wearhouse and The Black Tux, are still using a tape measure to collect customer measurements. "Our competitors claim they are revolutionizing the suit rental business, but they are really just putting a technological veneer on the same old process. Our innovation is revolutionary and will actually change how people rent suits," said Zimmer.

The eTailor measuring system is now live at www.GenerationTux.com.

About Generation Tux
Generation Tux is an online tuxedo and suit rental platform founded by menswear legend, George Zimmer. Zimmer created the company in 2014 to provide high quality tuxedo and suit rentals at competitive pricing and in the most convenient way possible—shipped directly to your door. They have a wide selection of tuxedo and suit styles and over 200+ color combinations to match the most current fashion trends. Using the highest quality fabrics and materials, their suits are made from high quality Super 130s wool, leather and silk.

SOURCE Generation Tux