The SUBWAY(R) Restaurant Chain Now Lets You Build Your Better Breakfast

New Line of Breakfast Sandwiches Available in 25,000 North American Locations

News provided by

Apr 05, 2010, 09:00 ET

MILFORD, Conn., April 5 /PRNewswire/ -- The SUBWAY® restaurant chain, which already provides a bounty of choice and healthier alternatives with its lunch and dinner meal options, will now offer a breakfast sandwich menu which includes a Western Egg White Muffin Melt omelet on a light wheat English muffin containing 4 grams of fat.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100405/NY80961 )

Breakfast will now be available in more than 25,000 SUBWAY® locations throughout the United States and Canada.

"Breakfast is an important meal because it provides the fuel your body needs to start your day," said SUBWAY® Dietitian Lanette Kovachi. "But some people often skip breakfast or make less than optimal choices while on the run. By offering an item such as an egg white omelet, which can be complimented by adding any of our fresh vegetables, on a light wheat English muffin or 9-Grain bread, customers can now enjoy a great, as well as a smart and nutritious, way to start their day."

To make building a breakfast sandwich even better, SUBWAY® will offer four Fresh Fit™ Egg White Muffin Melts that are each under 180 calories, contain less than 4.5 g of fat and have 5 g fiber. In addition to the Western Egg & Cheese omelet sandwich, which is made with Black Forest Ham, Red Onions and Green Peppers, other omelet sandwich choices include, Egg & Cheese, Black Forest Ham & Cheese, and Steak, Egg & Cheese.

The breakfast menu also features healthier sides, such as yogurt and apple slices, as well as freshly brewed Seattle's Best coffee.

"With all of our sandwich offerings, we are careful to make sure we meet the high standard we set for ourselves by providing a satisfying meal with a varied range of flavor profiles," said SUBWAY® Executive Chef, Chris Martone. "In the end, though, it is the customers that create the best sandwiches with the choices they make with toppings, sauces, cheeses, breads and condiments. Our breakfast will be no different.

Customers can have a little fun with this meal by adding anything from sliced tomatoes to spicy jalapenos to our signature Sweet Onion Sauce on a regular or egg white omelet sandwich."

Like all sandwiches and salads offered at the SUBWAY® chain, the breakfast sandwiches will be made right in front of customers to their specifications with all the choices available at a SUBWAY® restaurant. No other QSR offers personalized breakfast sandwiches. Customers can choose to have their breakfast sandwiches made on any seasoned 6-inch or footlong breads, flatbread or light wheat English muffin.

While customers can build a better breakfast at each SUBWAY® restaurant, the full menu will be available as well, so they can also grab a sub for lunch while they stop in for breakfast.

The breakfast launch will be supported by a national advertising campaign. National broadcast will feature 15 and 30 second spots across all time slots including primetime. Additionally, the launch will be supported with social media, radio, PR, and digital executions.

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 32,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one Franchise Opportunity and the number one Global Franchise Opportunity in the 2010 edition of Entrepreneur magazine's 'Annual Franchise 500' survey, an honor that the SUBWAY® chain has received 17 times in the past 23 years.

For more information about the SUBWAY® restaurant chain, please visit www.subway.com or www.subwayfreshbuzz.com.

SUBWAY® is a registered trademark of Doctor's Associates Inc.

SOURCE SUBWAY