The first-ever experiential store from St. Ives invites guests to customize face scrubs and body lotions, choosing from over 50 combinations of 100% natural extracts, exfoliants, or moisturizers
ENGLEWOOD CLIFFS, N.J., June 16, 2017 /PRNewswire/ -- St. Ives, America's #1 scrub brand, opens the doors of its inaugural retail store, the St. Ives Mixing Bar, today in the SoHo neighborhood of New York City. The brand invites guests to see, smell, touch and create custom St. Ives body scrubs and lotions made with 100% natural extracts, exfoliants or moisturizers.
The first-of-its-kind, this 1800-square-foot store is inspired by the joyful, vibrant energy of nature and St. Ives' key ingredients. It features a mixing bar where guests can choose from more than 50 unique ingredient combinations and desired body lotion richness or facial scrub exfoliation levels. In addition to showcasing many of the St. Ives ingredients people know and love, the St. Ives Mixing Bar will also offer guests the chance to experience over 20 new, on-trend skincare ingredients such as pink lychee, kale, ginger and volcanic sand. All custom face scrubs and body lotions will retail for $12 each.
"The introduction of the St. Ives Mixing Bar is an exciting and completely new way for our fans to experience St. Ives," said Suzanne Palentchar, St. Ives Marketing Director. "Inspired by the best of nature, we're thrilled to unveil the Mixing Bar this summer where guests can create their own unique St. Ives face scrubs and body lotions, all while learning about the benefits our ingredient-led products provide."
In addition to the mixing bar, guests can also experience an educational ingredient wall featuring popular fresh and/or natural ingredients, sink stations where existing and customized products are available for sampling and a mirrored infinity room full of life-sized apricots for shareable photographic moments. Limited Edition St. Ives candles, including Apricot Honey, Coconut Cacao, and Blackberry Basil, will also be available for sale for $10 each.
The St. Ives Mixing Bar, located at 577 Broadway (at the corner of Prince and Broadway), will be open from June 16th, 2017 through July 30th, 2017, Monday through Saturday from 11am to 9pm and Sunday from 11am to 8pm.
For more information about St. Ives and their products, visit www.stives.com. To follow along with everything happening at the St. Ives Mixing Bar this summer, visit @stivesskin on social or search for #stivesmixingbar.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.
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