The Skinny on Better Sleep: ZzzQuil Launches Plugged In Sleep Enhancer with Soothing Aromatherapy

Calming lavender and chamomile scents help create a more relaxing sleep environment

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Oct 29, 2014, 10:36 ET

SOUTHBOROUGH, Mass., Oct. 29, 2014 /PRNewswire/ -- For the 76 percent of Americans that spend their nights tossing and turning and unable to get the quality or quantity of sleep they need, relief is on the way with the new ZzzQuil Plugged In Sleep Enhancer[1]. A non-medicated solution for restless nights, the sleep aid gradually releases lavender and chamomile aromas to promote relaxation and create a better sleep environment. Shown in independent, peer-reviewed studies to decrease heart rate and blood pressure, lavender scent can gently help individuals unwind from life's busy demands, leaving them feeling more rested and energized in the morning[2].

Ideal for bedroom usage, whether at home or traveling for work, the ZzzQuil Plugged In Sleep Enhancer uses heat activated scented ZzzPads to provide up to eight hours of aromatherapy and is best used in a bedside outlet. Customizable to individual preferences, the sleep aid is equipped with adjustable scent levels to release just the right amount of lavender and chamomile scent. The sleep aid has a compact, portable design that makes it convenient for on-the-go business travel, family vacations, hotel stays, college dorms and wherever else busy life and restless sleep ensues.

"A good night's sleep is a must for making the most out of the next day. In fact, losing precious sleep hours can not only impact your mood, but your overall health as well," said Lara Peterson, Vice President of Marketing at Kaz USA, Inc. "The ZzzQuil Plugged In Sleep Enhancer creates a relaxing sleep environment by releasing soothing scents that fill the room and help us stop counting sheep for a more restful night's sleep."

The ZzzQuil Plugged In Sleep Enhancer has a suggested retail price of $9.99. Each ZzzQuil Plugged In Sleep Enhancer comes with four ZzzPads to use for up to four restful nights. The ZzzPad replacements are available in 6 and 12 packs at an MSRP of $5.99 and $9.99 respectively.

About Kaz

A world leader in high quality healthcare and home environment products, Kaz is a state of the art, dynamically-managed, global leader in healthcare devices, home comfort and water filtration products that operates in over 65 countries on six continents. The branded product portfolio includes PUR Water Filtration products, Vicks Thermometers and Humidifiers, Honeywell Humidifiers, Heaters, Fans and Air Cleaners, Braun Thermometers, SoftHeat Heating Pads, SmartTemp Hot/Cold Packs, Febreze air purifiers and more. Kaz USA, Inc. is a subsidiary of Helen of Troy Limited. For more information about Kaz, please visit www.kaz.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO, Good Grips, Soft Works, OXO tot and OXO Steel; Healthcare/Home Environment: Vicks, Braun, Honeywell, PUR, Febreze, Stinger, Duracraft and SoftHeat; and Personal Care: Revlon, Vidal Sassoon, Dr. Scholl's, Pro Beauty Tools, Sure, Pert, Infusium23, Brut, Ammens, Hot Tools, Bed Head, Karina, Ogilvie and Gold 'N Hot. The Nutritional Supplements segment was formed with the recent acquisition of Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell trademark is used under license from Honeywell International Inc. The Vicks, Braun, Febreze and Vidal Sassoon trademarks are used under license from The Procter & Gamble Company. The Revlon trademark is used under license from Revlon Consumer Products Corporation. The Bed Head trademark is used under license from Unilever PLC. The Dr. Scholl's trademark is used under license from MSD Consumer Care, Inc. For more information about Helen of Troy Limited, please visit www.hotus.com.

[1] National Consumer Research Institute

[2] National Sleep Foundation; An Olfactory Stimulus Modifies Nighttime Sleep in Young Men and Women, Chronobiology International 2005, Vol. 22, No. 5; The Impact of Olfactory Stimulation on Dreams, Otolaryngol Head Neck Surgery August 2008, Vol. 139, No. 2

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SOURCE ZzzQuil