The Rold Gold Brand Helps Consumers Take Back Their Breaks With Launch Of New Pretzel Thins

Offering a Delicious and Savory Twist on the Classic Pretzel, New Rold Gold Pretzel Thins Provide a Satisfying and Delicious Mid-day Snack

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Frito-Lay

Mar 24, 2014, 09:30 ET

PLANO, Texas, March 24, 2014 /PRNewswire/ -- Given the constant demands of the workplace and the endless desire to maximize productivity, it's no surprise consumers are increasingly in need of an afternoon break. In fact, research shows we are sleepiest at work between the hours of 2 and 4 p.m.* To help consumers get through the day, Rold Gold, one of the iconic brands from PepsiCo's Frito-Lay division, is encouraging consumers to take back their breaks by introducing a delicious new snack option along with entertaining digital content so consumers can "break happy."

New Rold Gold Pretzel Thins offer a delicious and savory twist to the classic pretzel, helping consumers combat the dreaded mid-afternoon slump. Featuring a light and crunchy texture, Rold Gold Pretzel Thins are now available at grocery stores nationwide in three flavors: Original, Garlic Parmesan and Three Cheese. With the versatility of a cracker, the new go-to snack can be dipped, popped or topped, serving up endless variety, flavor and fun with every bite.

"We can all admit that when we take time for ourselves, it has a positive impact," said Ram Krishnan, vice president of marketing, Frito-Lay. "With the introduction of Rold Gold Pretzel Thins and our new digital content, we're encouraging consumers to break happy by engaging, participating and snacking with us. Our goal is to bring a little more happiness into the day, one break at a time."

These days, a mid-afternoon break looks a lot different than it once did. Instead of spending time socializing with co-workers around the water cooler, an increasing number of consumers are spending their downtime engaging online with social content. This is particularly true of younger, millennial-age consumers. In fact, a recent survey conducted by YuMe and IPG Media Lab found that millennials are the heaviest viewers of all types of video content, including web videos.

Knowing no break time is complete without great online entertainment, the Rold Gold brand is introducing an all-new, snack-sized web series, "House of Gold." Delivering a creative twist on reality television programming, the series includes a variety of humorous and entertaining storylines featuring Rold Gold snacks and other "guest snacks" from the Frito-Lay portfolio. The short, lighthearted videos showcase the adventures of the Gold sisters – three Rold Gold Pretzel Thins – who serve as main characters. The first episode, which launched last week, follows the three Gold sisters as they move into a mansion in a wealthy neighborhood with their family after creating a successful dating app.

Rold Gold Pretzel Thins are available for a suggested retail price of $3.29 for an 8.25 oz. bag. For more information visit www.Facebook.com/RoldGold.

About Rold Gold
Rold Gold is one of the many brands that makes up Frito-Lay North America , the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about the Rold Gold brand by visiting www.Facebook.com/RoldGold or follow on Twitter at www.twitter.com/RoldGold.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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