The 'Rentrak State of VOD: Trend Report 2009' Is Now Available

PORTLAND, Ore., May 13 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced the "Rentrak State of VOD: Trend Report 2009" is now available for purchase. The report encompasses industry-wide performance data for all of 2009, and is based on an aggregation of data from Rentrak's OnDemand Essentials service which tracks 70 million set-top-boxes (STBs) across 33 operators and for more than 100 content providers.

For the first time, cumulative reach curves have been incorporated to help advertisers understand reach among top titles in each of the Free-On-Demand (FOD) categories. The report also includes detailed video-on-demand (VOD) monthly trends from January 2007 – December 2009, order trends by hour, top movies-on-demand genres, FOD benchmarks and special sections highlighting high definition (HD) and Adult in order to provide content providers, operators and agencies with an in-depth view of the continued growth of the VOD platform.

Rentrak State of VOD Report Highlights:

• VOD viewers spent more than 3.1 billion hours watching on demand content last year
• In an average month, 45% of enabled STBs are using VOD
• Active users of VOD are ordering an average of 16.4 free programs per month, 8.7 subscription programs and 2.0 movies-on-demand
• Viewers placed 5.1 billion FOD orders and spent nearly 1.6 billion hours watching FOD content
• Subscription Video-On-Demand (SVOD) content had 1.6 billion transactions and more than 1.1 billion hours of playtime
• Transaction-On-Demand (TOD) content had more than 208 million orders totaling more than $963 million dollars in gross revenues in 2009

As television viewing continues to fragment and on-demand penetration increases, the Rentrak State of VOD report is the guide to keeping up with this increasingly important business. For more information, or to purchase the "Rentrak State of VOD: Trend Report 2009," please visit www.rentrak.com/stateofvod.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on-demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation

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