The Original Brand Popsicle® Swoops in as the SuperHero of the Summer

Popsicle® creates its first-ever comic book in partnership with Marvel Custom Solutions; partners with supermom Vanessa Lachey to encourage families to join the SuperHero fun

News provided by

Unilever

Jun 04, 2015, 10:18 ET

ENGLEWOOD CLIFFS, N.J., June 4, 2015 /PRNewswire/ -- This summer, the Original Brand Popsicle® – having saved families from heat and boredom with bold flavors, fun shapes and its icy-cool refreshing taste since 1905 – will become a true SuperHero with its first-ever comic book. To help spread the SuperHero news and excitement, the Popsicle Brand has teamed up with actress, entrepreneur, and supermom of two, Vanessa Lachey.

"I am thrilled to partner with the Popsicle Brand Team on their summer campaign," said Vanessa Lachey. "Popsicle pops are one of my family's favorite treats and SuperHeroes are huge in my house right now."

Popsicle, in partnership with SuperHero expert Marvel Custom Solutions, a division of Marvel Entertainment, will release its first-ever SuperHero comic book available in select Marvel retail stores and on www.Popsicle.com. Popsicle will release a series of nine digital comics on Popsicle.com on the first "official" day of summer, June 21. Families can also pick up their own limited-edition hard copy comic book, featuring all nine comics, at select Marvel retail stores beginning in July. The comic series details the heroic escapades of Popsicle characters Mandy, Pete and Ace, who were sent to save the summer.

In addition to the comic book release, Popsicle invites families nationwide to visit its new SuperHero hub, "Deep Freeze 9," on Popsicle.com. The hub provides SuperHero-themed family activities including a "Mission Control" that will house the comics and an action-packed trailer; the "Flavor Force Lab," providing parents and kids with comic-inspired crafts; and, the option to sign up for an ongoing e-newsletter and be among the first to access the official digital comics.

"From being the staple of the neighborhood summer barbeque, to mom's go-to afternoon treat for her kids, the iconic Popsicle ice pop has long been the original SuperHero of the summer," said Nick Soukas, brand building director, U.S. Unilever Ice Cream. "As makers of the Original Brand Popsicle, we are excited to be part of the SuperHero fun and extend the opportunity to families all summer long with our first-ever Popsicle Brand comic book and new online hub, 'Deep Freeze 9.'"

"When the Marvel Custom Solutions team met with the Popsicle marketing team for cool ideas for 2015, we wanted to come up with a program that would set Popsicle apart from other brands in the category," said Jonathan Rheingold, V.P. of Marvel Custom Solutions.

Popsicle pops come in the iconic yellow box and are available in more than 20 unique flavors including the childhood favorites Orange, Cherry and Grape. This year, the iconic Popsicle brand expanded its line of family-favorite pops to include three new varieties:

Popsicle Tootsie Pops® come in classic Orange, Cherry, and Grape shells with a chewy, chocolatey center.
Popsicle Mystery Middles feature a cherry berry shell with three white mystery centers: Lemonade Blast, Wacky Watermelon and Bursting Bubble Gum.
Popsicle Frozen, inspired by the blockbuster Disney movie, includes delicious flavors such as White Cherry, Purple Berry and Blue Raspberry.

The SuperHero fun also extends in-store with the Popsicle Marvel Avengers Assemble™ pops, featuring Captain America™, Hulk™ and Iron Man™. These pops come in delicious fruity flavors including strawberry, kiwi-green apple, grape, kiwi-cherry, lemon and blue raspberry.

To learn even more about the Popsicle "Original SuperHero of Summer" comic series, families can like the Popsicle Facebook fan page at Facebook.com/Popsicle and can follow Popsicle on Twitter at Twitter.com/Popsicle.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.

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About Marvel Custom Solutions
Custom Solutions is Marvel's in-house creative agency that leverages all the greatest talent within Marvel Entertainment to create highly dynamic and compelling content and campaigns for global brands. Marvel Custom Solutions has the ability to deploy the work it creates through its robust print, digital, social and theatrical platforms, adding scale to the programs it creates.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.
© 2015 MARVEL

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