The National Pork Board Names Schafer|Condon|Carter Consumer Branding Agency of Record

DES MOINES, Iowa, March 8 /PRNewswire/ -- The National Pork Board announced today that it has selected Schafer|Condon|Carter as its new agency of record. The agency will be responsible for all consumer branding and advertising efforts.

"Pork has so much to offer consumers today – versatility, nutrition, and delicious taste," said Ceci Snyder, Vice President of Domestic Marketing for the National Pork Board. "In Schafer Condon Carter we found a marketing partner with a deep understanding of our business, the ability to deliver an integrated communication solution, and the passion to help us energize our brand."

SCC will develop an integrated consumer marketing program for the National Pork Board including strategic brand development as well as traditional and nontraditional advertising. SCC is partnering with Spark Communications for traditional media while handling digital media in-house.

"We are thrilled to have been selected to work with the National Pork Board," said David Selby, president of SCC. "We look forward to working with the team at NPB to reinvigorate the pork brand and drive consumer preference for such a great product."

SCC won the business following a review and will begin work effective immediately.

About the National Pork Board

The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-PORK or visit www.pork.org.

About Schafer|Condon|Carter

Schafer|Condon|Carter is Chicago's top independent mid-size advertising agency, and one of the fastest growing shops in the U.S. SCC has built its success by challenging the status quo and delivering a tightly orchestrated, fully-integrated brand vision for its clients across an infinite set of consumer touch points. SCC's work product manifests as powerful brand ideas that drive stakeholder value. A simple mission drives SCC's entrepreneurial spirit and aggressive, growth-oriented culture: "Think Again." SCC is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|Digital and Gravitas Sponsorships & Event Marketing. The agency employs more than 60 people. For more information visit www.sccadv.com.

About Spark Communications

Spark Communications (www.sparksmg.com) is a full-service media agency with a digital core and serves some of the world's most prominent and transformative brands. Spark Communications orchestrates dynamic connections that link people to brands. As part of Starcom MediaVest Group (www.smvgroup.com), Spark leverages the vast resources of one of the largest marketing organizations in the world at the speed of today's digital environment.

SOURCE Schafer|Condon|Carter