The MUCHMUSIC VIDEO AWARDS Gets Fuse'd With U.S. Broadcast Deal

TORONTO, June 8 /PRNewswire/ -- As the countdown continues to the 2010 MUCHMUSIC VIDEO AWARDS, MuchMusic announced today that Canada's biggest and baddest street party will be simulcast south of the border on Fuse, Madison Square Garden's national music television network. Now viewers across the U.S. can see all-star performers that include co-host Miley Cyrus, Katy Perry, Justin Bieber, Adam Lambert, Ke$ha, Marianas Trench, Down With Webster, Drake and Hedley. The 2010 MUCHMUSIC VIDEO AWARDS airs live from MuchMusic's Toronto HQ on Sunday, June 20 at 9 p.m. ET.

"The MMVAs are going to be where every music fan wants to be on June 20," said Brad Schwartz, Senior Vice-President and General Manager, Much MTV Group, CTV Inc. "This partnership with Fuse brings the MMVAs live across the U.S., letting more people experience this amazing show. Nowhere else do fans have access to such an exciting street party like ours, with a chance to see the most-buzzed about musicians and the hottest celebrities. This also makes this show a great platform for the world to see our amazing Canadian talent!"

Based in the U.S., Fuse is a national television network exclusively dedicated to music that features live concerts, festivals, events, original series, and all-access interviews. The simulcast of the 2010 MMVAs is another example of how Fuse connects fans with their favorite musicians through entertaining and engaging music programming.

"Fuse is excited to partner with MuchMusic to air the MMVAs," said Sal LoCurto, Senior Vice President of Programming, Fuse.  "The exclusive broadcast of this must-watch awards show reinforces that Fuse is the destination for the hottest music events and concerts, as well as programs featuring today's biggest artists." 

Media accreditation for U.S. media is extended until June 11 at www.muchmedia.ca.

Presenters to be announced at a later date.

Official sponsors of the 2010 MMVAs on MuchMusic include Nokia, Playtex Sport™, Procter & Gamble, Smarties, Stride Mega Mystery*, and Virgin Mobile Canada™.

About MMVAs

MuchMusic gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at the 2010 MUCHMUSIC VIDEO AWARDS. The show airs live on Sunday, June 20 at 9 p.m. ET with a star-packed Red Carpet special beforehand. Encore presentation of the MMVAs airs on CTV one hour after the MuchMusic broadcast ends (June 21). Past years have seen kick-ass performances by Lady Gaga, Avril Lavigne, Black Eyed Peas, City and Colour, Kelly Clarkson, Nelly Furtado and Timbaland, Rihanna, Simple Plan, Kanye West, Billy Talent, The Killers, Kardinal Offishall and Akon, Alexisonfire, Classified, New Kids On The Block, Britney Spears, Hedley, Fergie, and many more. At the MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile phone. Fans should hit up Much regularly at muchmusic.com or Twitter @MuchMusic for the most up-to-date info about the event of the year.

About Fuse

Fuse, the national television network dedicated exclusively to music, brings viewers closer to their favorite artists and bands by featuring original series and specials, exclusive interviews, live concerts and video blocks – all rooted in the music experience.  Celebrating the hit makers of today, familiar favorites and edgy newcomers, Fuse accommodates the wide ranging tastes and attitudes of its 18-34 year-old audience with compelling music programming on-air, on-line, on-demand, in HD and via mobile technologies. Fuse is a part of MSG Media, which includes television networks MSG, MSG Plus, MSG HD and MSG Plus HD, as well as MSG Interactive, which oversees all company wireless and online initiatives.  MSG Media is a division of Madison Square Garden, Inc. (Nasdaq: MSG), along with MSG Sports and MSG Entertainment. MSG Sports includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Hartford Wolf Pack (American Hockey League); and MSG Entertainment includes concerts and events at Radio City Music Hall, Madison Square Garden, the Theater at Madison Square Garden, the Wang Theatre in Boston, the Beacon Theatre, as well as the legendary Chicago Theatre, and which manages wholly-owned live entertainment properties including the Radio City Rockettes and the Radio City Christmas Spectacular.  Additional information about Fuse can be found at www.Fuse.tv.

SOURCE MuchMusic