The Maker Of ARM & HAMMER™ Tooth Tunes™ Introduces The First Musical One Direction Toothbrush In North America!

Enjoy A Private Concert with One Direction While Brushing Your Teeth

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Feb 14, 2013, 09:19 ET

EWING, N.J., Feb. 14, 2013 /PRNewswire/ --

Church & Dwight Co., Inc., the maker of ARM & HAMMER™ is excited to announce that pop sensation One Direction is joining the ARM & HAMMER™ Tooth Tunes™ branded products family. Now teens can brush their teeth along with Niall, Zayn, Liam, Harry and Louis to their favorite One Direction songs. It's like a private One Direction concert in their mouth!

ARM & HAMMER(TM) Tooth Tunes(TM) What Makes You Beautiful performed by One Direction. (PRNewsFoto/Church & Dwight Co., Inc.) (PRNewsFoto/CHURCH & DWIGHT CO., INC.)

Global Merchandising Services. (PRNewsFoto/Church & Dwight Co., Inc.) (PRNewsFoto/CHURCH & DWIGHT CO., INC.)

Two new ARM & HAMMER™ Tooth Tunes™ toothbrushes will be available, each featuring a chart-topping single from One Direction:

"What Makes You Beautiful" performed by One Direction
"One Thing" performed by One Direction

Similar to the nine Tooth Tunes™ toothbrushes launched in July 2012, each One Direction ARM & HAMMER™ Tooth Tunes™ toothbrush features two minutes of music to encourage longer brushing and ensure that kids achieve the dentist's recommended brushing time.

"We're thrilled to announce our partnership with One Direction and are sure that kids will not only enjoy brushing along with the pop phenomenon, but will have better brushing habits as a result," said Tim Seitter, VP of Oral Care Marketing, Church & Dwight Co., Inc.

ARM & HAMMER™ Tooth Tunes™ Music in Your Mouth™ technology streams sound vibrations from the bristles of the toothbrush through the teeth, allowing kids to hear music while they brush. This patented technology delivers high quality sound by broadcasting music into the jaw, which is then transmitted through the inner ear, allowing the person brushing their teeth to hear the music.

The ARM & HAMMER™ Tooth Tunes™ One Direction toothbrushes, brought to you by the #1 kid's battery-powered toothbrush brand, have a suggested retail price of $9.99 and will be available at mass, drug, and food retailers nationwide beginning February 2013.

ARM & HAMMER, TOOTH TUNES, and MUSIC IN YOUR MOUTH are trademarks of Church & Dwight Co., Inc.

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER brand name and other well-known trademarks.

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SOURCE Church & Dwight Co., Inc.