The Levi's® Brand Appoints New Senior Vice President of Wholesale Commercial Operations for the Americas

SAN FRANCISCO, July 13, 2011 /PRNewswire/ -- The Levi's® brand today announced it has appointed Paul Zadoff as its new Senior Vice President of Wholesale Commercial Operations for the Americas. In this role, Zadoff will be responsible for developing and implementing effective strategies to drive long-term sustainable revenue growth, as well as ensuring the integration of a consistent consumer experience across the brand's wholesale commercial operation channels in the Americas.

"Over the last few years, our Wholesale Commercial Operations has made significant strides in better meeting the demands of the consumer and the retail customer. Paul is the right leader to continue that momentum and deliver on our vision of building a world class, global commercial operations organization," said Robert Hanson, president of the global Levi's® brand.

Zadoff brings more than 20 years of wholesale, retail and product experience to the Levi's® brand. Most recently, he served as Vice President of Global Sales for Patagonia where he was responsible for the brand's Global Wholesale, Retail, eCommerce and Direct channels, as well as, Patagonia's International subsidiaries. Previous to Patagonia, Zadoff led the Global Footwear Product Creation engine for Li Ning, based in Beijing, China.

Prior to Patagonia and Li Ning, Zadoff held several global leadership roles during his tenure with Nike. As Managing Director of Nike Pacific, Zadoff was responsible for leading a team to make Nike the second most coveted youth brand across all industries, services, and sectors. He also served as General Manager Eastern Europe, Asia Pacific Footwear Sales Director and General Manager of Asia Pacific Equipment, where under his leadership revenue increased 22 percent.

"As a lifelong Levi's® jeans fan, I am energized by the opportunity to grow and strengthen a brand I respect and know so well," said Zadoff.

About the Levi's® Brand

The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi's® brand, its products and stores, please visit www.levi.com.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.  The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen™ brands.  Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and franchised and company-owned stores.  As of May 29, 2011, the company operated 498 stores within 31 countries.  Levi Strauss & Co.'s reported fiscal 2010 net revenues were $4.4 billion.  For more information, go to http://levistrauss.com

SOURCE Levi Strauss & Co.

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